Monday, September 8

Branding Shift: Microsoft?

Microsoft wants consumers to believe that its new advertising strategy has come a long from this to this. But has it? Really?

2 comments:

Anonymous said...

I still don't get it.

Dave

Rich on 9/8/08, 9:47 PM said...

Dave,

A lot of people don't seem to get the spot. It's meant to be followed up.

I wonder though, as consumers seem to be more literal minded, if teasers have lost their luster. I'm not sure yet.

But I will say, Microsoft probably needed some public relations to set the stage for this one. Brands like that are not so easily changed.

Best,
Rich

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