Saturday, January 22

Breaking 100: 50 States As A Bestseller

When I set my book sale schedule weeks ago, I knew mid-January 2022 would be special for 50 States. What I didn't realize was that the Kindle edition was going break the Top 100 Literary Short Stories

A few days after just bouncing around below the watermark — #189, #105, #168, #406 — 50 States suddenly came in a few places behind Stephen King, right next to Thomas Wolf and Ray Bradbury, and a couple of spots ahead of James Joyce. It was ranked #82 (subsequently ranked up and down between #89 and #64 at the time of this writing). It was a pretty amazing moment, with my wife excitedly telling me to grab a scene shot — as if seeing it listed there was a digital mirage or practical joke. Oh, I did. Several. 

It caught me by surprise, a very pleasant one. There were still a few things I expected to have in place. One of them was to sort out the various editions. So, I thought I might do this today for anyone curious. 

50 States - Print Editions 

First Edition / Gray Book (ISBN: 978-1006811159) - I affectionately call the first edition the gray book because, unlike newer editions, the back cover and spine are gray. Some standout elements are the gloss cover, graphic chapter dividers, and original book blurb. The book originally retailed for $16.99, but publishing costs forced me to raise the price to $18.99. Since the price is printed on the back cover, I decided to sunset this edition. There are still some copies out there and I have a few dozen on hand. Blurb is often listed as the publisher, but not on the book. The page count is 358. $16.99/$18.99 depending.

Spark Edition / Hardcover (ISBN: 9798985381122) - After a quality press check with a different printer, I turned to Ingram like many authors. This edition is a classic cloth hardcover with a dust jacket. The back cover features five of its early reviews on the cover and the revised book blurb on the flap. It's a very well-done book that looks sharp with a black back cover and spine. There are no graphic chapter dividers, but the paper is thicker and the font slightly larger. The page count is 378. This is the edition you'll find anywhere books are sold. Retail $34.99

Spark Edition / Trade Paperback (ISBN: 97989853811390) - With the grey book being sunset, it made sense to produce a new paperback edition with Ingram. The inside mirrors what you'll find in the hardcover edition, except with slightly thinner paper. Despite being 20 more pages than the grey book, its spine profile is thinner (but the paper is still strong). It also includes some early reviews on the back, along with a truncated book blurb and two-line bio. It's very well done, as good as any book on the market. This is the new edition you'll start seeing in bookstores. Retail $18.99

Amazon Edition / Trade Paperback (ISBN: 979-8774412730) - For those who don't know, Amazon assists authors and small publishers with its own press. There are some advantages to taking advantage of it. The quality is just as good as Ingram with slightly thicker paper. Other than its heft, there was less room to include information on the back cover (only three reviews as opposed to the five on Ingram) but adding an author photo was easy. It's a great-looking book with a much stronger spine. The title really pops. Another advantage. I haven't heard of a price increase yet. Retail $16.99

Amazon Edition / Laminate Hardcover (ISBN: 979-8985381115) - Amason's hardcover offering is a laminate hardcover (like textbooks, except matt) and I was pleasantly surprised by how good it looks and feels. It also left less room for information on the back cover and could possibly benefit from wider margins around the book blurbs and reviews, but the size, feel, and quality more than makeup for it. With a bold graphic title on the spine, this is the novelty edition that found a home on my downstairs bookshelves. I don't expect as many to be printed, making it even cooler. Retail $28.99

Everything else out there is digital, with the Kindle edition turning out to be the strongest driver. If you are one of the people who helped get it there, I cannot thank you enough. I'm grateful and hope you enjoy it. And for anyone interesting in signed copies, please consider purchasing them from bookstores that stocked them early. Their support really means so much to me.

Please stay tuned. This book's story is far from finished. The audiobook narrated by 5-time Emmy winner Brian Callanan is right around the corner. A new Kindle exclusive companion piece (about 100 pages) is in the hands of my editors. I'm close to finishing a first draft short story for my newsletter, due out in March. And, more importantly, I'd be grateful if you told your friends and family that there is something surprising about 50 States. That will keep this book's story alive too. Good night and good luck.

Thursday, January 6

Publishing Books: How To Learn The Hard Way


When I was a teenager, I used to head out to Red Rock Canyon alone or with friends or with family and hike, climb, or explore this seemingly infinite slice of desert wilderness that frames a 13-mile scenic drive. (I still do.) But what used to make those early journeys so memorable is I always had a knack for choosing the most difficult routes to whatever destination we had in mind.

One time, my friends and I were out there climbing one of the various formations, and I spotted what seemed like the quickest route. It was a 100-foot rock wall with natural handholds carved into the sandstone, so I didn't think twice. I started climbing. It started raining. And because I was too far up to head back, I had no other option than to keep going — one of the most challenging, most frightening climbs of my life (no ropes).

It wouldn't be the first time. My education. My companies. My magazines. My blogs. My social networks. My classes. My partnerships. Most were done the hard way. No surprise. My first book would be too.

My publishing path. The hard way. 

My company, Copywrite, Ink., is no stranger to publishing. We launched three publications we owned (shuttered one, sold one, still own one) and helped other publishers launch their own. So there was never any question that my company would publish my first fiction title and, possibly, subsequent titles. 

This was especially true because I knew my first book would be a collection of short stories, and I had this idea to include a graphic chapter divider between chapters, playing to the voyeuristic feel of some stories. So it was a matter of which manufacturing platform I would use. 

I chose Blurb. I chose it because it seemed like the easiest path to put out a book: free ISBN, print and digital distribution, etc. What caught my interest was Bookwright, which is a native app for Blurb, and especially good for books with graphics, illustrations, etc. If I were producing an illustrated children's book, I would consider them again. For 50 States, however, I'm already doing it differently. 

Lessons learned, and still climbing. 

1. If you have a publishing imprint, pass on the free ISBN. What authors or new indie publishers need to know before taking a free ISBN is that the printer or publishing partner (e.g., Blurb, Publishdrive, etc.) will list its own name as the publisher when the book is distributed. Amazon is a bit different. It will list it as independently published.

Purchase your ISBNs instead. They are not that expensive. You can purchase them in bulk, which is ideal because you'll need a new one for each format. Several companies can do it, but I'm using Bowker going forward. It is one of the best known and is very easy to use.

This will also negate a few other inconveniences with Blurb. Specifically, you cannot include an ISBN inside a Blurb-produced book because they are autogenerated during the process. And, if you do want to make a correction later, any modification will generate an entirely new ISBN, which is less than ideal. 

2. Always file for copyright before publication. Ingram Spark, Amazon, Blurb, etc. have made publishing so easy that you can publish before you file for a copyright. However, there may be instances later down the line when a copyright is required. Since it could take weeks or months before it is cleared (unless you pay a hefty expedite fee), you don't want to start the process when you need it. 

This did happen to me. My audiobook production was held up for a few weeks because the platform required copyright paperwork as evidence of rights. I was fortunate that I could demonstrate that I own the rights to my work before the copyright claim cleared, but trust me when I say having one sooner would have been a lot easier.

Likewise, make sure to submit your book to the Library of Congress ahead of time if it's eligible. (Note: digital exclusive books do not qualify for PCNs.) You can work to get a book cataloged after the fact, but it's much easier to use the pre-pub application system.  

3. Not all print and digital combinations are equal. I didn't know Blurb's digital editions are fixed format. A fixed format digital book makes a lot of sense for illustrated children's books. It's not ideal for a short story collection or novel, which works better with an auto-flow format. 

Almost immediately after publishing, I had to convert 50 States to an autoflow format fit for Kindle and then something that would work for Nook, Apple, Kobo, etc. There was no benefit in having Blurb distribute the book digitally, although I have left a fixed format edition on its site.

4. Kindle Unilimted is a Kindle Select exclusive. Allowing Blurb to release a digital version of 50 States negated my ability to take Kindle Select promotional opportunities for a test drive, including Kindle Unlimited. It would have been nice to reach that audience with the debut.

No worries. I'll have time to work it out. My next collection — a shorter 10-story collection that continues and intersects with some of the stories inside 50 States — will be released as a Kindle-only exclusive. I'm expecting to release it soon, shortly after or in conjunction with the audiobook edition of 50 States.

5. There are better cover options available elsewhere. The trade paperback published with the help of Blurb is a quality product. However, there were some limitations. The most obvious was the lack of a matte trade paperback. Again, a gloss cover is ideal for children's books, but I prefer matte for literature.

Since the release of my book, I've slowly shifted to asking online purchasers to order the Amazon print editions of 50 States — a trade paperback and laminate hardcover — or the newly released hardcover with dust jacket cover and trade paperback available elsewhere through Ingram Spark. For anyone ordering from me direct, I'm still selling a few dozen copies from the orginal run (as are a few bookstores). 

Incidentally, I did order a hardcover with a dust jacket copy from Blurb too. I have the only one that will ever be produced. There was no imprint on the spine and some pages were loose, which is why I turned to Ingram Spark for off-Amazon publishing. The new book looks great. 

Lessons learned, and enjoying the experience. 

I've been very fortunate that my book has been and continues to be well-received despite skipping a pre-publishing review period and amassing preorders. (I'll address those and other lessons another time.)

As for publishing, while there are other options, I'm leaning toward Amazon as a primary partner and Ingram Spark as a partner for all print outside of Amazon. Digital can be managed effortlessly with Apple, Nook, and Kobo direct. And then there are other vehicles like PublishDrive if you are interested in targeting libraries or other independent digital bookstores.

The most important thing is seeing steady book sales and satisfied readers at the end of the day. Everything else is just an experience, good or bad, to look back on and smile.

It isn't any different than climbing that rock wall when I was a kid. My friends might have found a different route during my struggle and beat me to the top, but it didn't detract from my, albeit foolhardy, accomplishment. It was an experience that taught me a lot more than reaching a destination. 

 

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