Veronica Mars fans have long since noticed that the Veronica Mars DVD will be released the day after Bell’s debut as a new character with mysterious electric powers. In preparation, hundreds of fans have downloaded fliers to help promote the Save Veronica Mars Web site under their combined group banner Neptune Rising.
As part of their DVD promotion efforts, Veronica Mars fans have even pooled together enough money to, weather permitting, fly a banner "Buy Veronica Mars Season 3 On Sale Now" from Middletown, Ohio, to Cincinnati.
“The flight will be approximately an hour long and we are hoping to hit rush hour traffic along two expressways,” says Mark Thompson, who operates the Save Veronica Mars Web site. “Cloudwatchers flew one for Veronica Mars to get us a Season 3 and campaigners for the show Invasion flew one trying to save their show last year as well.”
Thompson says renting planes is becoming commonplace for fan groups. CSI fans, he says, are looking to rent planes with banners to save a character on the show. In addition to the plane flight, they are recruiting bloggers and other fans to make noise on the Internet this Monday and Tuesday.
Veronica Mars fan Rachel Gerke, who pitches better than many working public relations professionals I know, tells me that on Oct. 23, Veronica Mars fans will begin collecting letters to make fan scrapbooks for Kristen Bell, Rob Thomas, and Alan Horn, president of Warner Brothers. The scrapbooks will take some time to get together, but fans are hoping to complete the project as a holiday gift. And, half a world away, a Veronica Mars fan has been promoting an Oct. 26 start date for Veronica Mars syndication in Australia.
Combined, Veronica Mars fans have easily redeemed themselves since the Buddy TV story in June told them to turn to Jericho fans for help. Nowadays, it almost seems to be the other way around.
The difference isn’t in the fans; it’s in network communication. Jericho fans are still mending fences after fan fallouts caused by some who lobbied Nina Tassler’s message, which implied that CBS fans might save the show if they simply “hung out” on the CBS message boards. While most fans are friendly, visiting the kitchen tends to drive more people away over disputes than it can keep.
For Jericho, the best ideas continue to be those away from the network (it’s about time). Next week, I’ll be looking for them to see if we can find some kind of sum up and solidarity.
If there is a lesson to be learned by networks, there seems to be two distinct ways to work with passionate fans: either partner with them and provide the support they need or stay far, far away. Unfortunately, CBS tends to fall somewhere in the middle, floating messages out through select fans and editing posts that might distract from those who seem closer to them.
Although the stay “far, far away” approach might seem frustrating for Veronica Mars fans at times, they should be happy not to have a halfway headache. The result is a clear focus: Veronica Mars Season 3 DVD goes on sale Oct. 23. If you haven’t heard, I expect you will.