Sunday, January 30

Marketing Made Easier Online

In addition to my position as president of Copywrite, Ink., I am an instructor at the University of Nevada, Las Vegas (UNLV).
Each spring, I teach Writing for Public Relations, which is part of the UNLV's Public Relations certification program. The class ranges from 10 to 25 students and working professionals.

While teaching, I keep close tabs on upcoming luncheons hosted by various communication-related organizations in southern Nevada. My students often attend the luncheons for extra credit and to augment many of the topics we discuss in class. I always encourage communication professionals to become involved in at least one professional organization and regularly attend luncheons and workshops to remain up to date on the changes taking place in the industry. It's a must.

One promising luncheon, hosted by the American Marketing Association next Thursday, Feb. 3, will feature Al Gibes, technology columnist for the Las Vegas Review-Journal, and Eric Schwartzman, marketing director for Schwartzman PR (Los Angeles). The luncheon promises to reveal the newest, most effective ways to include the Internet as part of a company's overall marketing strategy, including very topical information regarding affiliate programs.

The luncheon is held from 11:30 a.m. to 1:30 p.m. at Lawry's Prime Rib, 4043 Howard Hughes Parkway. It is $25 for members and $30 for non-members who RSVP by Monday, Jan. 31. For reservations to attend, call 702-593-0883.

2 comments:

Schwartzman & Associates on 2/3/05, 8:55 PM said...

I'm sorry we didn't get a chance to meet at the event today. I hope you found me presentation useful. The EPIC flash movie I showed was shown to me by Andy Lark, the former VP of corporate communications at Sun Microsystems, who played a role in helping their CEO Jonathan Schwartz launch his blog.

Rich on 2/4/05, 3:27 PM said...

Unfortunately, I was not able to attend but heard it was great program. It's a topic our company has been researching for several months.

While I did not have an opportunity to see the EPIC flash movie, I am fimiliar with Andy Lark's work. If the flash movie is available online, I would love to see it. I also enjoyed your blog; your "Top Reasons PR People Should Blog" post is especially timely. Look forward to meeting you the next time you're in Las Vegas.

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