Sunday, February 21

Changing Constants: Fresh Content


Communication is in a constant state of change. The tools are different. The news is different. How we find out about something is different. Even approaching blog content is different than it was a few years ago, given the impact of social networks.

But with all that is different, some things are even more different than we imagine and other things are surprisingly the same. The challenge for communicators is to give up on one thing they've relied on for the better part of 20 years. Assumptions.

Best Fresh Content In Review, Week of February 8

The Future Journalist: Thoughts from Two Generations.
Sree Sreenivasan, professor and dean of student affairs at Columbia Journalism School, paints a picture of what new skill sets young journalists need to develop in order to keep up with the evolution of online media. At the same time, Sreenivasan underscores that fundamental skill sets are still critical in a changing profession: great reporting, great writing, ethics, specialization, investigation, and news judgement.

Cleveland Cavaliers “Watergate” May Be Dumbest Business/PR Move Ever.
Sometimes people say that having fewer journalists to vet information is a good thing. I don't agree. Left to their own devices, organizations are sometimes tempted to present revenue generating schemes into a public service story much like the Cavaliers did when they shut off water fountains. Bill Sledzik rightly calls it like he sees it.

2010 MarketingSherpa Social Media Marketing Guide.
By combining several studies, Brian Solis offers up a comprehensive snapshot of the world through the lens of the Internet. Within each country profiles, there are dramatic and subtle differences in how social media is employed by different countries and cultures. For example, the United States is much more passive about content creation on blogs than China. Expect all of it to change again.

Stop Adding Value.
Valeria Maltoni reveals that the buzz of adding value is only one part of the social media equation. When all content creators attempt to out value each other, nobody wins. To build a platform (or community), communicators need to consider how they can help other people's ideas, especially customers, shine as much as their own.

The Albert Einstein Guide to Social Media
Considering how great communicators of the past might approach social media has been a fun and worthwhile mechanism for many writers, bloggers, and journalists. Amber Naslund chose the right one by applying the finer points of Albert Einstein to social media. As a scientist, he was consistent in presenting his ideas in a clear, concise, accurate manner. As a human being, he married intellect with wisdom. Amazingly, wisdom remains constant.

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