Thursday, April 23

Considering Content: Two Top Ten Tip Lists


There are plenty of people who might argue the point, but content is still king on the Internet. Readers, friends, associates, colleagues, etc. are all looking for the most useful information about someone, something, some service, or skill set.

After all, content searching and sourcing is the primary reason Google exists, isn't it? How about Amazon? How about Flickr? How about Etsy? Most people go to these places to look for specific content. And once they find you, the question is "did you deliver?"

I know two people who delivered this week on the topic of content management. First, Valeria Maltoni on Conversation Agent and then Kat French on the Social Media Explorer.

Something I always tell students when taking in information from different sources on how to be a better writer is to look for similarities and underlying themes. If diverse parties like Ogilvy (advertising), Princeton (academic), and KSL (journalism), and Copywrite, Ink. (communication) all say similar things, albeit differently, there might be something to it. With that in mind, this is where Maltoni and French seem to intersect:

Ten Tips For Content Management

1. Operate from a strategy and plan.
2. Provide value with the right content mix.
3. Choose the right messenger.
4. Participate with your community.
5. Recognize their participation.
6. Make good on your promises.
7. Keep it fresh by meeting their needs.
8. Consider legal and public interest.
9. Never force the sales message.
10. Know your objectives/expected outcomes.

Add the five steps most publics take to move from being aware to taking action, and you'll find all three models blend together rather nicely. So maybe there is something to it, whether you're talking about social media or communication in general.

2 comments:

Valeria Maltoni on 4/23/09, 7:24 PM said...

A Conversation Agent move - awesome post, Rick. I had seen Kat's post, but did not have time to digest it. Thank you for making it easier for me by relating it to your experience and to my own content.

Rich on 4/24/09, 6:27 PM said...

Valeria,

Thanks so much. I really liked elements of both, and this was a fun way to share it while the other post was still fresh in my head.

It also was a rare moment to catch up on my favorite blogs; I'm missing out on some great content lately. :)

All my best,
Rich

P.S. I also just forget I was fixing something on someone else's account. :)

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