Wednesday, January 2

Pocketing Portfolios: iPhone Possibilities

Last year, our portfolio measured 24 x 18 inches.

It is encased in aluminum, packed with a cross section of print and collateral. It grossly undersold our work in electronic media, but was effective in demonstrating our depth and diversity of experience nonetheless.

It was too bulky to take everywhere, except planned introductions and presentations. It was challenging to update, and eventually, even the best protected pieces became worn from handling (passing boards around the classroom didn’t help).

This year, our portfolio measures 4.5 x 2.4 inches.

It is encased in an iPhone, with a cross section of print, radio, and television. The latter is easily transported as a podcast from Revver into iTunes.

It works fine on an iPod too. And we’re slowly adding the links to various digital media platforms and social networks, allowing our prospective clients, colleagues, and associates to easily engage us any time.

I quickly put up two samples as a photo set on Flickr to provide the basic idea. New media is quietly changing communication in ways people never thought possible.

Naturally, the Flickr set will eventually mirror what is already on my iPhone. Even better, for companies bigger than ours, the possibilities are endless: imagine one quick podcast update or file download and every account executive in the company is suddenly on the same page. Clients too, for that matter.

Although many social media experts, and even colleagues of mine, are quick to tell companies that they must conform to the “rules” of social media, not all conversations have to take place in public or on a blog. New media is completely customizable and easily integrated with traditional media.

It’s one of the reasons that in addition to the iPhone presentations, we’ll be adding hardbound leave-behind pieces too. Printed on demand. Hmmm. Interesting things. These possibilities.



Sweet Tea on 1/2/08, 1:23 PM said...

Wow!! Thanks Rich. Beautiful work.

Rich on 1/2/08, 2:05 PM said...

Hey, thanks Jane.

I really appreciate you saying so. Its a fun time to be in the communication industry. It's a great time to rethink things, enhance them, and expand upon them.


terocious on 1/2/08, 6:41 PM said...

I honestly never thought I would live to see some of the things we are seeing now. Exciting changes, I love feeling lighter.

Rich on 1/2/08, 7:07 PM said...

Hey Barry,

How right you are. Lighter and more effective too. :)

Hmmm ... that reminds me. For the Jericho-minded fan, an iPhone or iPod easily carries several episodes, leaving friends to beg the question: What are you watching? See for yourself.


Ed Mahony on 1/3/08, 6:29 AM said...

Great blog

Would you be interested in exchanging links?

My website is on creative thinking, communications and media.


(My background is in Advertising Account Planning and Copywriting, TV Research, and IT.

Rich on 1/3/08, 7:45 AM said...

Hi Eamon,

Thank you. That's very appreciated.

While I don't do link exchanges for the sake of link exchanges, I did visit your site. It's interesting and I'll put it on my watch list.



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