Sunday, June 13

Making Business Choices: Fresh Content

While most fresh content picks listed today could fit under the banner of social media, they also provide a common sense approach to something beyond the online trappings of the Internet. They're all related to the choices companies make and how they impact customer relationships.

Do you want a quick transaction or lifelong customer? Is social media as simple as talking to people or does it only look easy? Are you willing to sacrifice short-term expectations in order to deliver long-term value? Did you ever consider too many eyeballs at the wrong time might hurt your company? Here are four posts with answers.

Best Fresh Content In Review, Week of May 31

Build A Customer Community, Gain Loyalty.
Valeria Maltoni shares her insights on flipping the funnel and building a sense of customer community. Just a few points include: rewarding customers with exclusive benefits, providing access and knowledge before anyone else, supporting issues that will help them improve their business, opportunities to share and discuss ideas without you, multiple touch points beyond short-term transactions, etc.

7 Common Social Media Marketing Problems and Their Solutions.
Lee Odden not only nails seven social media problems, but also offers some solutions to help fix them. He's right. Many companies struggle with social media because they tend to "try" to follow in the footsteps of everyone else while missing the finer details that help make it work. He provides some worthwhile solutions, while sharing some additional sources to back up his solutions. Best of all, Odden frames up one very simple truth about social media. If it looks effortless, it's only because it isn't.

Why I'm Writing This On An iPad.
Dave Fleet does something only a few bloggers do now and again. He wrote a post why he was wrong, and did it on the product he was wrong about. It seems certain the iPad lacks a few technologies at a glance. But when weighed against the strengths, some those deficiencies evaporate. However, that isn't why it ended up as a fresh pick. While not billed as such, this post is a great case study in the process of how skeptics become fans.

Exposure and Visibility.
Do you think eyeballs are the end all answer to social media? Think again. Pitching to as many people as possible might help a company earn a small percentage of sales, but what is lost in the process isn't measurable. When ten thousand prospects push the button on a pitch only to find no real value exists, then you might have lost them forever. Valeria Maltoni helps put this thinking into perspective while inspiring a post we'll be working on this week.

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