It's no surprise to me that the best solutions often come from the people who ask the right questions, whether or not they are prepared to answer them. This week's fresh picks in review ask some killer questions, and some of them provide answers.
Even if your content can be translated, will your audience understand you? Can you really manage communication or are you better off managing the information (assuming you're not going to lie about it)? Does dissent strengthen understanding of a topic or simply undermine relationships? Can someone really be expected to do it all in social media (unless all they do is social media)? And how has the Internet changed our profession for the better, especially among those who never really knew any other way?
All of them are amazing for consideration, some worth much more depth than I afford them here. See for yourself.
Best Fresh Content In Review, Week of June 14
• Lost In Translation.
Tom Fishburne shares his first hand account of feeling lost in translation. It's a marvelous story that serves up a healthy reminder that many terms do not translate, even those that are somehow exempt from being classified as jargon or industry speak. As one of his examples, Fishburne retells how disruptive innovation might mean something to you or me. But to the audience he was speaking to, he might as well have told them to kill their existing businesses. Yes, sometimes presenters are charged with covering introductions into subjects they never intended to cover.
• A Pool Approach to Coverage.
"Should we believe that BP's decision to limit media access or withhold vital information was made for fear of running afoul of those who govern the New York or London Stock Exchanges?" asked Peter Himler before providing five bullet points on how BP could have effectively used social media to manage the information related to the spill as opposed to attempting to manage the communication related to the spill. You can't get much clearer than his five ideas, all of which would prove better than what they are attempting to do.
• Social Media Examiner Defends Their Own Inaccurate Content.
Sometimes private discourse is only a foreshadow to public discourse. The most common kind occurs when one blogger might casually mention to another blogger that they disagree. But when they disagree in private, there are no benefactors. Adam Singer knows this, and benefits us all in recapping the discussion between himself and the folks at Social Media Examiner. Interestingly enough, I know something about the subject. Singer is right, based in part on the same confusion caused by this study.
• If Your Content Is Your Concerto ...
While it's always distracting to see images spill into the side bar, Peter Winick's visual misstep is par for the post. There are dozens of people who are proponents that social media is a one-man show, with the executive taking center stage and somehow managing the company. Not so fast. Maybe there is a balance to be struck because even great composers lead orchestras as opposed to playing every instrument. The solution is as simple as knowing what you are good at and sticking with it. Sure, the composer can dazzle everyone with the surprise solo set now and again, but daily it doesn't make sense.
• The Internet Wasn't Around Then.
Frequent fresh pick Valeria Maltoni shares some insights about how she experiments with her own blog, but places an emphasis on the people who read it. But where the fresh pick content really kicks in is in the contrast of how things once were and how they are today. Real time communication provides immediate feedback, for better or worse, from a much larger pool of professionals with practical skill sets. The benefits are only tempered at times when it becomes impossible to know everyone who is paying attention.
