Thursday, June 5

Confusing Communication: 2.0 Blues


I’ve never been a big fan of attaching 2.0 to everything. Anymore, it seems cliché and tends to cause more confusion than it’s worth. But it is what it is.

Among the latest to get attention in 2.0 game is the Enterprise 2.0, which the Enterprise 2.0 Conference defines as “the technologies and business practices that liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices … and makes accessible the collective intelligence of many, translating to a huge competitive advantage in the form of increased innovation, productivity and agility.”

It seemed worthwhile to mention today in light of a study released by AIIM (hat tip: Chapel), which is a non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. AIIM surveyed 441 end users and found that most recognize Enterprise 2.0 as critical to the success of their business goals and objectives, but few had a clear understanding of what Enterprise 2.0 means.

Specifically, 44 percent said Enterprise 2.0 is imperative or significant to corporate goals and objectives, but 74 percent said they only have a vague familiarity or no clear understanding of it. It's interesting to me because it’s almost the same answer from the polar opposite end of the spectrum of the Welch’s ad opinions.

Maybe we really need simpler definitions so people making decisions can understand what they think is critical to the success of their business. Really, all Enterprise 2.0 seems to be is utilizing social media tools for better cross-departmental internal communication. Now that seems pretty smart once you get past the gibberish that does the opposite of what Enterprise 2.0 is supposed to do.

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