Saturday, April 21

Surfing TV: Revver, Joost, And Everybody

Revver was one of the very first video-sharing platforms to track and monetize videos as they spread virally across the web. As such, we've noticed some interesting concept ideas that are already popping up there, including viewer-driven content like this video from itsallinyourhands.com. The audience votes on the outcome.



At the the same time, Viacom Inc., a leading global entertainment company, and Joost, the world's first broadcast-quality Internet television service, are gearing up for a professional distribution channel with Viacom being a key content partner. MTV Networks, BET Networks, and Paramount Pictures are all part of the partnership to provide television and theatrical programming on demand. (The latest buzz is all about beta invites, by the way.)

Wow. It seems like only yesterday that we were talking about Beth Comstock, president of Integrated Media, NBC Universal, and her company's partnerships with Fox/Newscorp, MSN Video, and SoapBox. Well, not yesterday. More like ten days ago. (And we haven't even had time to talk about Apple TV.)

Look, nobody really knows what the future broadcast-Internet industry (the term digital media has stuck) will really look like in the months ahead. But one one thing is certain. Shorter segments, greater diversity, and an initial shortage of quality content providers will all play a major factor in the foundation of digital entertainment.

Meanwhile, most companies are still thinking of all these trends in terms of "advertising reach" as opposed to "company-driven content development." Hmmm... I'll give them some more time. The writing already seems to be on the, er, wide screen … what, with The Coke Show just one step away, as they ask for visitor-generated characters, songs, skits, and more. Its first challenge ends in just 15 days.

Digg!

2 comments:

Rich on 4/24/07, 9:10 AM said...

Famous First Words:

"The parent company of MTV and Comedy Central sees the future, and it is online. According to MediaPost, Viacom wants to make half a billion dollars per year in online and download sales and ad revenue." — John Gartner, Marketing Shift

Rich on 4/28/07, 6:00 PM said...

More Words:

Hee-hawmarketing asks the right questions as Coca-Cola, Nike, Lionsgate, General Motors, Visa, Electronic Arts, Kraft, Microsoft, Nestle, Purina, IBM, L'Oreal, HP, Intel. All among the 31 advertisers signed up to support the launch of Joost. You can catch it here.

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