Wednesday, December 27

Striking A Visual Chord


The Fifth Column is a group of bloggers who pride themselves on attempting to "whittle away at the dominant culture, the status quo, and the accepted and the norm."

I mention them today — as Islamic fighters and Ethiopian-backed government soldiers begin to clash in Somalia, potentially sparking a civil war and dragging in the entire Horn of Africa — because one of them effectively demonstrated the power of a single image. The photo, showing white doves of peace growing darker as they fly upward past a tank, is a bold social commentary on current events in Africa and, unfortunately, most of the world.

The LA Times has an excellent write up on this growing conflict at a time when most men and women are wishing for peace on earth.

In sum, Islamic leaders, who recently seized control of Mogadishu and much of southern Somalia, are calling for a "holy war" against Christian-dominated Ethiopia unless the neighboring nation withdraws its troops, which were sent across the border to prop up Somalia's weak transitional government. Both sides have been massing weapons and troops in strategic points around southern Somalia in recent weeks.

Should this occur, Eritrea and Kenya will most likely be drawn into the fray. The United States could also become involved, given that our government has been funding some warlords as part of the greater war against terror. Other than funding select warlords, it has been hands off in Somalia after 18 American servicemen were killed in Mogadishu. The story, of course, was popularized by the book and film "Black Hawk Down." According to military sources, other players include Syria, Libya, Yemen, with Saudi Arabia and Egypt supplying funding and logistical assistance to Sheik Hassan Dahir Aweys.

Moving back to the topic of striking a visual chord: this one works because it accurately presents a framework for their entire column, which is how photos work best. Despite the old adage that a picture paints 1,000 words, most cognitive studies have found considerable evidence that effective working memory is increased by using dual media rather than a single medium to communicate.

In fact, one theory, called cognitive load, suggests that the best form of communication is one that is limited to two representations of the same material at one time: aural/pictorial or written/pictorial. You can give readers the third option, but two remains the best option (which explains why users hit the mute button on "musical" blogs).

Regardless, images, particularly photographs, are thought to be easier to assimilate and to be more universal than words. When combined with words however, they create a compelling message.

For example, The Fifth Column appropriately gave this photo the caption: this is what it sounds like when doves cry. Imagine what a different impact the photo might have with the caption: world peace at last.

Maybe it's my profession, but I have always been fascinated with the psychology of communication as much as the execution of it. Now if only those leaders vying for power on the Horn of Africa could consider that most differences, regardless of distance, can be bridged with communication. Or, at minimum, they could at least begin to understand each other, even if they cannot agree.

Tuesday, December 26

Stacking Online Votes

On Christmas Day, Seth Godin did something nice for a few dozen blogs. He posted them on his blog, Seth Godin, and encouraged people to visit.

By creating a plexo at Squidoo, he enabled others to include their own blog (or blogs they liked) and vote for any they felt seemed interesting. "There is no A list, so there can't be a Z list. There's just good blogs," he wrote.

Unfortunately, one blogger felt otherwise, turning the true spirit of Godin's post into a case study that is similar to the challenges Reddit experienced a few months ago when overzealous marketing types voted their articles up and other articles down. However, unlike the Reddit stacking, Kim Klaver and a handful of her readers were less than anonymous. On her blog, which I won't link to, she wrote: "If we push it to #1, I'll take a screenshot pronto and post it here. We'll be 'Queen for a day.'"

Her marketing tactic worked, driving several readers to vote and then report her blog's progress. In fact, they voted hers up and other blogs down, enough so, that one commenter on her blog finally wrote: “You know, sending an email out in order to ask for votes is really quite lame. ... Deceptive if you ask me. Isn't this the very thing you preach against?” Obviously not.

"I don't mind asking for votes though, since people can do it or not. I might even send out another email, so be forewarned...hehehe,” Klaver replied. "If the blog writers didn't tell their readers about the popularity contest, how would they know and how could they help their favorite writers?"

Klaver seems to have missed the point of the post entirely. It was never meant to be a popularity contest, especially because Squidoo doesn't track IP numbers, only e-mail addresses. This means that anyone with multiple e-mail addresses can vote for whatever blog they like as many times as they like. With Klaver's encouragement, that is exactly what her readers seemed to do.

The most basic Internet tracking reveals the story behind her empty victory; many blogs were voted down despite never being visited. It is a shame, because I visited many of those blogs today and several were worthwhile despite being voted down.

But then again, I suppose that is the difference between Klaver's "new school of marketing" and communicators like me. I subscribe to a code of ethics that includes credible communicators "engage in truthful, accurate and fair communication that facilitates respect and mutual understanding."

Sunday, December 24

Sharing Happy Holidays

Their lives are beautiful,
sparkling like stars.

Their moments are fleeting,
ending in a second.

Holiday Card Front Cover

Let their imprint be an avalanche,
these fragile snowflakes of all seasons,
our family and friends.

Happy Holidays and Merry Christmas.

Friday, December 22

Stocking Stuffers For Public Figures

While most people are heading home for the holidays, Judicial Watch, a public interest group that investigates and prosecutes government corruption, decided to release some unwanted stocking stuffers for a few politicians. Here is the 2006 “Ten Most Wanted Corrupt Politicians” list:

1. Jack Abramoff, former lobbyist
Abramoff is at the center of a massive public corruption investigation by the Department of Justice

2. Senator Hillary Clinton (D-NY)
In January 2006, Hillary Clinton’s fundraising operation was fined $35,000 by the Federal Election Commission for failing to accurately report more than $700,000 in contributions to Clinton’s Senate 2000 campaign.

3. Former Representative Randy “Duke” Cunningham (R-CA)
In November 2005, Cunningham pleaded guilty to federal charges of conspiracy to commit bribery, mail fraud, wire fraud, and tax evasion.

4. Former Representative Tom Delay (R-TX)
Tom DeLay, who was forced to step down from his position as House Majority Leader and then resign from Congress, decided in 2006 not to run for re-election.

5. Former Representative Mark Foley (R-FL)
Foley left the House in disgrace after news broke that he had been sending predatory homosexual emails to a House page.

6. Representative Denny Hastert (R-IL)
In addition to mishandling the Foley scandal, outgoing House Speaker Dennis Hastert allowed House ethics process to ground to a halt on his watch.

7. Representative Alcee Hastings (D-FL)
Hastings is one of only six federal judges to be removed from office through impeachment and has accumulated staggering liabilities ranging from $2,130,006 to $7,350,000.

8. Representative William “Dollar Bill” Jefferson (D-LA)
Jefferson is alleged to have accepted hundreds of thousands of dollars in bribes to help broker high-tech business deals in Nigeria.

9. Former Representative Bob Ney (R-OH)
Ohio Republican Congressman Bob Ney resigned in early November 2006, three weeks after pleading guilty for accepting bribes from an Indian casino in exchange for legislative favors.

10. Senator Harry Reid (D-NV)
Senator Reid came under fire in 2006 for failing to properly report to Congress a $700,000 land deal.

Judicial Watch has long maintained that public corruption is endemic to our nation’s capitol. To some degree, it is right. Many representatives arrive in Washington D.C. as average citizens and leave with the keys to newfound wealth.

For some, it stands to reason that serving in Congress will open doors of opportunity. After all, many companies look for skill sets that politicians acquire while in Washington. Others hope that partnering with or adding a sitting/former congressman will increase their company's credibility.

Still, what makes some, if not all, of these ten politicians a bit different is that they didn't wait for retirement to cash in or demonstrate any restraint or remorse when abusing public trust. Then again, sometimes the public gets what it asks for: Hillary Clinton still polls strong as a presidential hopeful and Senator Harry Reid will likely retain his seat in Nevada as long as he wants it.

That is the state of political affairs today, with Katie Rees, former Miss Nevada, being placed under more scrutiny for what she did five years ago than most folks, who are running the nation, might be doing right now. No, I am not saying all politicians are bad people or corrupt. Having worked in the political arena for about ten years, I can attest to the fact that there are some politicians who rise above the rest in terms of ethics. Thank goodness for them.

For those few honest politicians and anyone who reads this blog ... Merry Christmas ... Happy Holidays. Until our next.

Thursday, December 21

Losing Fame In 19 Frames


It seems some people have an easier time forgiving the present than they do the past. Miss Nevada, from my home state, will not get a second chance.

Just days after Donald Trump refused to fire embattled Miss USA Tara Conner, Paula M. Shugart, president of the Miss Universe Organization, had no problem firing Katie Rees for photos that are five years old.

In a statement to the TV show "EXTRA," an attorney for Rees says, "Katie wants the public to know she was 17 and had a lapse in judgment. This was an isolated incident that occurred more than five years ago when she was a minor."

While I will not publish them here, the full set of photos has been published at TMZ. Despite block-out stars, several are explicit.

Ultimately, the decision to fire Rees raises an eyebrow over the ethical standards Miss USA is attempting to set. While impossible to defend the behavior in these photos, considering Miss Nevada is meant to be role model, one wonders about the arbitrary state of the pageant, given that press time played a role in the decision.

A week earlier, Rees might have been the one receiving a second chance. She seemed more deserving of one, given the photos are years old and she apologized more sincerely than Miss USA.

Yet, as I've often noted as a public relations instructor: it's always better to err on the side of caution in case you might one day be in the public eye. If not, your greatest embarrassment might be featured in the Wall Street Journal, er, on TMZ.

First runner-up Helen Salas will assume the Miss Nevada title and compete at the 2007 Miss USA Pageant on March 23 in Los Angeles. She was a second runner-up at Miss Teen USA.

Wednesday, December 20

Teasing Tara Conner

Tara Conner
According to the Associated Press, Donald Trump refused to fire embattled Miss USA Tara Conner, despite widespread speculation that she would be stripped of her tiara. The rumors surfaced after allegations that the beauty queen, despite being underage, was a big drinker.

"I've always been a believer in second chances," said Trump, who owns the Miss Universe Organization, with a tearful and surprised Conner at his side.

"In no way did I think it would be possible for a second chance to be given to me," said the choked up beauty queen.

So why a second chance? Simple. Her bad behavior has garnered more attention for Miss USA than the pageant could garner on its own. The finals, broadcast by NBC, only attracted 7.75 million viewers, the second-lowest viewership since the pageant began in 1952.

In contrast, since the New York Daily News reported Conner had tested positive for cocaine, had lustily kissed Miss Teen USA Katie Blair in public, and had sneaked men into their Trump Place apartment, she has become a household name who suddenly made the title Miss USA relevant for a scandal-loving public.

Congrats to Trump for proving once again that he is a master at publicity by teasing Conner with the statement, made days ago, that he would be "evaluating her behavioral and personal issues and would make an announcement within the week."

Of course she got a second chance. Conner has single-handedly saved what an army of marketers could not save on their best day.
 

Blog Archive

by Richard R Becker Copyright and Trademark, Copywrite, Ink. © 2021; Theme designed by Bie Blogger Template