Tuesday, April 12

Spell-Checking To Disaster


I recently came across an archived blog post (www.callalillie.com) that reminded me of a study about the pitfalls of spell-check.

The post explained how a federal judge in Philadelphia had taken a stand against typo-prone lawyers by reducing a lawyer's request for fees, citing an overabundance of typographical errors in his filings.

In one letter, the NY Times reported, the lawyer had given the magistrate's name as Jacon, not Jacob [Hart]. Hart responded: ''I appreciate the elevation to what sounds like a character in 'The Lord of the Rings,' but, alas, I am only a judge.''

This fits well with a study conducted by the University of Pittsburgh a few years ago. In this study, 33 undergraduate students were asked to proofread a one-page business letter. Half used Microsoft Word and half used their heads.

Without grammar or spelling software, students with higher SAT verbal scores made, on average, five errors compared to 12.3 errors made by students with lower scores. Using spell-check software, students with higher verbal scores made, on average, 16 errors compared with 17 errors for students with lower scores.

Associated Press writer Charles Sheehan asked Microsoft technical specialist Tim Pash to comment on the study. Pash reminded him that grammar and spelling programs are meant to help writers and editors, not solve their problems.

The simple truth is that spell-check and grammar programs are great tools to help people think about what they've written in a document, letter, article, or essay. But like any tool, they create more problems than solutions when used incorrectly.

When it comes to being a better writer, think of spell-check like driving a car with an automatic transmission. The automatic transmission makes driving easier, but if you don't take the time to understand the rules of the road, you're still headed for disaster.

Sunday, April 10

Creating A Community Blog

On Friday, it was my privilege to speak about how blogs are transforming everything we know about business communication to about 35 professional communicators and UNLV communication students. The luncheon was hosted by the International Association of Business Communicators at the Las Vegas Country Club.

Although technological limitations prevented me from sharing our preliminary PowerPoint presentation, attendees were still very interested in the data we had pulled together and our analysis on the impact that blogs are having on communication. Given the time constraints of working without a visual presentation, I was only able to touch briefly on the idea that the application of blogs as a strategic communication tool is still in its infancy.

Case in point: today, my company launched the first phase of a new blog that will be maintained as a partnership with the Nevada Commission for National & Community Service, Inc., a non-profit organization that administers AmeriCorps programs in Nevada (yes, the same commission I posted about last Wednesday). The purpose of the Nevada Business Community Blog (NBCB) is two-fold: recognize the dedication, commitment, and determination of businesses supporting non-profit organizations throughout Nevada and to promote increased business giving and volunteerism throughout the state.

The idea is one that I've given considerable thought to for several months; creating an online news feed for companies that give back to their community in Nevada as well as companies that are interested in developing a business giving program on any level. Sure, this idea has been around for some time, but never in the form of a statewide web log, which is ideal for the abundance of community service-related news releases sent out daily by companies throughout our state.

It's my hope that companies that have yet to embrace business giving will find the practice is much more prevalent and worthwhile than previously thought, which is why there is no cost to Nevada businesses to share their non-profit related news on the blog. If you're interested in a living example of how blogs can be applied to do good for our businesses and communities, visit NBCB. We've launched the first phase and will begin posting releases from the business community beginning April 15.

I would also like to offer special thanks to my partner (vice president of Copywrite, Ink.), Kim Becker, for bringing blogs to my attention almost a year ago and to Shawn Lecker-Pomaville, executive director of the Nevada Commission for National & Community Service, Inc., for embracing the idea and adding it as yet another way the commission can engage Nevadans of all ages and backgrounds in community-based service.

Wednesday, April 6

Sharing Community Service

Yesterday, along with Craig Warner, state program director for the Corporation for National and Community Service, I had the honor of representing the Nevada Commission for National & Community Service (NCNCS), which oversees seven AmeriCorps programs in Nevada, to recognize three outstanding individuals at the National Service Summit in Las Vegas. The awards were for outstanding service through either AmeriCorps, VISTA or SeniorCorps.

As vice chair of the NCNCS, I was asked to recognize the AmeriCorps award recipient, Raul Gomez, who serves as a AmeriCorps member at the Boys and Girls Clubs of Las Vegas. Over the last couple years, he has developed several dozen programs at the Boys and Girls Clubs to benefit area youth.

Even more amazing to me, he is one of 160 highly skilled AmeriCorps members in Nevada who dedicate between three and 12 months of their lives to community service in exchange for modest living conditions and a small education award so they may go on to college upon completion of their civic contribution. It's an excellent program, one that I've been thrilled to be part of since Gov. Kenny Guinn first appointed me to the commission almost four years ago.

More than any other reason, my motivation to serve is because of individuals like Gomez. Their dedication, humility, and passion to help others is nothing less than inspirational. Collectively, these individuals have helped more than 194,000 Nevadans during the 2003-04 fiscal year and they do it with minimal program funding, recognition, or reward.

As far as return on investment for the state, few programs come close to AmeriCorps in Nevada, which is involved in everything from increasing literacy and supporting at-risk youth, to providing job training and rehabilitation for homeless veterans, and environmental programs that restore our state's natural resources while reducing the risk of forest fires near rural and metropolitan areas.

Considering Nevada often ranks near the bottom in terms of overall charitable giving when compared to most states, I have always found it encouraging that AmeriCorps members and hundreds of other volunteers throughout Nevada remain unwavering in their commitment to make a difference. It makes me wonder, perhaps, if we should sometimes pay more attention to such positive examples and stellar role models in our state and less time on statistics that frequently ask the wrong questions.

Sunday, April 3

Making A Mountain Of Lies

It was no surprise to me to learn that scientists on the nuclear waste project in Nevada fabricated their quality assurance reports. As a junior in college, majoring in journalism, I wrote an article about the Yucca Mountain project in 1990. It was prompted by a comment made by one of the presenters at the first public forum held in Reno, Nev.

The presenter stated to a group of 50 residents that spent nuclear pellets were ''safe enough to hold in your hand.'' It was a lie, the first of what would later become a 15-year mountain of deception from the U. S. Department of Energy, an agency with a long track record of lies.

The newest batch of fabrications and cover-up tactics were recently released in a 90-page collection of e-mails uncovered by a subcommittee headed by Rep. Jon Porter, R-Nev. One e-mail highlighted by the Las Vegas Review-Journal states: ''I've made up the dates and names. ... If they need more proof I will be happy to make up more stuff.''

It's scary stuff to think people entrusted with the transportation and storage of deadly nuclear waste would lie. And it's equally scary to me that we continue to see a growing number of people — public figures and politicians — who seem grossly ignorant of how to remedy their own dishonesty. They should take the time to know. After all, it seems to me that most severe credibility damage is never the initial fabrication but in how truth is handled when it finally comes to light.

More often than not, modern liars will attempt to cover up the lie or somehow attempt to minimize it with invalid justifications. This flawed tactic leads to more lies, half-truths, or demands of privacy (usually to protect other lies that have yet to be uncovered), which inevitably leads to complete self-destruction. They eventually lose everything instead of simply taking responsibility for what is sometimes a much lighter infraction. The motivation, of course, is fear. Someone caught in a lie is afraid of the consequences so they will do anything and everything to cover it up, which only makes it worse.

The best remedy to prevent such a catastrophe is to make it a point to never lie. Ethics 101. Professional communicators engage in truthful, accurate and fair communication that facilitates respect and mutual understanding. The ''spin'' factor does not apply.

However, since we all know people are human and are often tempted to do the wrong thing, it might be helpful to know the only strategy that truly succeeds at remedying the wrong done to others by perpetuating lies. First and foremost, stop it. At some point, the lies have to stop or they and any cover up will consume your life until you won't even know who you are anymore.

Second, admit the mistake and the lie(s), recognizing your wrongdoing, and promptly correct any erroneous communication for which you are responsible. This is your one and only opportunity to come clean by providing full disclosure of any related misdeeds and lies. The smallest details matter. If you don't move to voluntary offer full disclosure, you risk losing even more credibility when related lies are uncovered (they always are) or in demanding partial secrecy (as the person asking for a second chance, you must give up your right to make demands).

Third, make a real effort to undo any damage caused. It is not enough to admit the mistake, demonstrate remorse, and promise to never do it again. Inevitably, when someone lies, people suffer. And even if no amount of positive action may ever truly heal the damage caused, it remains the burden of the liar to do everything possible to remedy or minimize the damage done to the people they hurt.

Fourth, volunteer to be transparent, forgoing secrets or privacy for some undefined period of time, which is usually dependent on the severity of the misdeed and the number of lies that followed. Open and honest communication is the only way to restore credibility and trust. If you make continued demands for privacy, it only reinforces the idea that you have more to hide from the people who suffered. In time, you may be trusted again.

Fifth, promise to never lie again (not only to the people you lied to, but to yourself), exonerate the victims (most lies and cover ups involve discrediting the victims), and always guide others to making better life choices. In short, let your example, provided it does not hurt or embarrass someone, help other people avoid making the same mistake.

It is almost never the error, but in how we handle the error that defines our character and public perception. So in the months ahead, it will be no surprise to me if some proponents of Yucca Mountain attempt to do exactly the opposite of what I outlined above. Most will be too afraid to attempt such a remedy. After all, they weren't brave enough to face the truth to begin with, which is exactly why they resorted to one lie, and then a mountain of them.

Tuesday, March 29

Transforming Blogs Into Business

I have a confession. Almost a year ago, my partner expressed an interest that left me unconvinced. She said that web logs (blogs) were going to have a lasting impact on the communication industry as we knew it.

At the time, less than 50 percent of Internet users had even heard of blogs, less than 10 percent read blogs, and less than 5 percent had any interest in creating a blog. I was skeptical, thinking that blogs would capture about as much attention as message boards. Still, despite my initial disbelief, I approved what became a yearlong study on the patterns, perceptions, potential, and business application of blogs.

It’s a good thing I did. In the short span of six months, blog readership has grown to include 30 percent of Internet users by November 2004 and is projected to reach 80 percent by November 2005. Blogging is not only here to stay, it is fast becoming the number one underutilized business communication tool today. So much so that when the International Association of Business Communicators/Las Vegas (IABC/Las Vegas) asked me to speak on what I thought was the most pressing communication topic today, I immediately knew it had to be about blogs and their impact on communication strategy. Here are some highlights of the presentation, which will be released later today by IABC/Las Vegas:

Communication Evolution: Transforming Blogs Into Business Strategy

With U.S. Secretary of State Condoleezza Rice recently welcoming Web log writers (bloggers) alongside mainstream media at news conferences in South Korea and Wired News warning that companies slow to embrace blogs will rapidly appear outdated or untrustworthy, communicators are learning that blogs are not a fleeting fad among online consumers. In fact, new research indicates that blog readers grew from 15 percent to 30 percent of Internet users from February to November 2004 and are likely to reach 80 percent this year. So no matter how you feel about them, web logs are influencing the public and the media about products, services, policies, daily operations, and a company's bottom line.

IABC/Las Vegas presents Richard Becker, ABC, president of Copywrite, Ink., in an exploration of blogs, blog myths and misunderstandings, their impact on communication, and the merits of integrating business blogs into any communication strategy. In addition to his role at Copywrite, Ink., Becker is an examiner for the IABC International Accreditation Board, appointed state commissioner and vice chair of the Nevada Commission for National & Community Service (AmeriCorps), and instructor for the public relations certificate program at the University of Nevada, Las Vegas.

The luncheon and presentation will be held at 11:30 a.m. Friday, April 8, at the Las Vegas Country Club 3000 Joe W. Brown Drive. It is $23 per person for members and students, $28 for non-members. There is an additional $5 fee for walk-ins. No-shows will be billed. Visa and MasterCard are accepted.

RSVP to cindy.herman@cityofhenderson.com by 5 p.m. on Wednesday, April 6.

Thursday, March 24

Writing For Your Life

According to a recent survey by the College Board's National Commission on Writing, 33 percent of employees do not meet the minimum writing requirements for the jobs they currently hold. While the report falls short in suggesting that Americans write worse, it is apparent that the demand for better writing skills has spread to jobs that once were filled by employees who didn't have to know a verb from a noun, including electricians, engineers, and foremen.

"There's no way to say that writing has gotten worse," said Susan Traiman, director of the education initiative for the Business Roundtable, told The Associated Press (AP). "The demand has gotten greater."

Part of the reason is attributed to computers. Approximately 66 percent of all salaried workers in large U.S. companies have jobs that require at least some writing. Among the top writing problems for most employees: accuracy, clarity, spelling, punctuation, grammar, and conciseness.

The demand for writers continues to plague the communication industry as well. The frequency of errors has become so common that even American Idol was prompted to rerun an entire show after phone numbers were incorrectly displayed during the original show.

"Businesses are really crying out. They need to have people who write better," College Board President Gaston Caperton told the AP.

While more than half of all companies surveyed now say they assess writing skills when they make hiring and promotion decisions, most seem to settle for people with only adequate skills. The survey was done with 64 companies across six industries representing 4 million employees: mining; construction; manufacturing; transportation and utilities; services and finance; and insurance and real estate.
 

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