Friday, January 10

Fact Checking: The End Of An Experiment

Some writers have the ability to put one word in front of another and make whatever they write about feel as real as if it happened. Great literary writers do it out of habit. The best copywriters, myself included, are trained to weave whatever differential facts they are given with fantasy to make a brand story come to life. And journalists, although the public likes to pretend otherwise, frequently chase down whatever theories they have in their heads before they ever begin to write. 

Sure, people think stories are supposed to land in the laps of journalists out of convenience, but that's not true. Most stories are fabricated out of thin air, with journalists chasing hunches, for better or worse. We mostly hope it will be for the better, but often, it's for the worse or, more precisely, something in between.

All stories are made by the tellers.

The very first article I ever wrote was not much more than speculation. I was a university student enrolled in a basic reporting class when a 6-foot-8 football player injured two security guards at a fraternity party. One of the wounded guards had his face slashed when he was thrown through a window. 

Since the fraternity was sanctioned by the university and the Greek house was on the university grounds, I wondered whether the school could be held liable. To prove my hunch, I called more than a half dozen attorneys until I found one willing to be quoted. He said, simply put, that any decent attorney could bring a liability suit against the school. It was couched in the idea that any attorney could sue anybody for anything, but I left that part out when I talked to other sources. 

I also left the part out when I learned what was said by asking the coordinator of campus standards what she thought. She said she feared the lawyer was right, especially because all events that serve alcohol must be approved by the fraternity's adviser, her office, and the university president. Without a waiver of liability, at minimum, even the idea that the event would even need security guards was an admission. 

It was a great story, but one that never sat well with me despite being the reporter. I had opened up a can of worms because of what had occurred at the frat party despite no liability suit ever being filed. And worse, several people who trusted me enough to speak candidly found themselves in hot water. 

Yes, anyone can assume that new policies must be made. But that's not the point of this piece. I want to offer it as evidence that facts are not magical truths but malleable constructs. Even someone with a college sophomore's worth of experience can do it in a few hours. Despite no liability suit in existence, the article I wrote resembled fact, even if it remained untested in court. 

Facebook's policy change is the right course. 

I have many friends who are fearful of Facebook's upcoming policy changes on fact-checking. They think Facebook and other Meta platforms will descend into a misinformation free-for-all akin to what they think happened on X when Elon Musk bought Twitter for $44 billion. 

"It's time to get back to our roots around free expression. We're replacing fact checkers with Community Notes, simplifying our policies and focusing on reducing mistakes," said Mark Zuckerberg in his video

My view is slightly different, but then again, I was one of the mistakes Zuckerberg is talking about. My original Facebook account was shut down by fact checkers who mistook fictional stories as political statements. Specifically, when the network's strict policy was implemented, it retroactively lit my account up like a Christmas tree because some of the characters in my stories were wrong or politically incorrect or whatever. And unfortunately for me, neither the algorithm nor the fact checkers could tell the difference. Their decision would be akin to All In The Family being taken off the air for whatever Archie said. 

It was a painful experience, largely because I had years of personal memories attached to the account, alongside 1,400 people eagerly awaiting my debut novel. My connections to them were gone overnight. 

The state of media today isn't always a matter of fact. 

Technology is an excellent and crazy thing. Every day, today's journalists do just what I did as a college student except with a zillion times more efficiency. They use platforms to call for experts on this subject or those with very specific beliefs. Then, they elevate those voices to weave together stories with all the strength of reality. Those stories, in turn, are then used to silence other stories that are either late to the party or slanted away from a preferred narrative. 

Fundamentally, this is what was wrong with third-party fact checking all along. People operated with different facts, and then fact checkers used their biases to decide which might be right, even if none were correct or much more than a theory. 

Even some of Meta's own employees struggle to see this as problematic, saying that Meta is "sending a bigger, stronger message to people that facts no longer matter, and conflating that with a victory for free speech.” But they are wrong. 

Facts do still matter. But the Internet has to work out that the pendulum went too far in one direction by building a foundation of "facts" that weren't really facts and then judging all other evidence or speculation or theory against a fabricated set of standards. As Mark Twain once said: “Facts are stubborn things, but statistics are pliable." And words, I might add, are even more pliable than that, given how much bodies of fiction — in books and film and online — shape our moral compasses. 

Give the policy change its day. You might be surprised to find that the old adage about free speech that I learned as a journalist will hold true: The abuse dies in a day, but the denial slays the life of the people and entombs the hope of the race. 

Thursday, October 24

Producing Video: A Shift In Content Creation


Last year, video accounted for over 82 percent of all web traffic, with TikTok boasting 1.04 billion active users and YouTube setting the high bar at 2.6 billion. Latecomer Facebook Reels is just under 620 million. 

These numbers represent a significant shift from when blogs were content drivers ten years ago. So, while blogs and articles still play an essential role in SEO and easily digested nonlinear content, video isn't something to dismiss. While traveling on my Late Summer National Book Tour in August, I learned just how important video content can be.

I teed up every bookstore signing with a video shot the day before while on the road. Views for these videos ranged from 1,251 to 2,984 on TikTok and 1,081 to 1,688 on Facebook Reels. On TikTok, the least viewed was at the Lee's Legendary Marble Museum in York, Nebraska, and the most viewed was The Gateway Arch in St. Louis. Ironically, The Gateway Arch was the least viewed, and Lee's Legendary Marble Museum was the most viewed on Reels. 

The real test was more tangible than views. Some readers expressly mentioned the videos at the signing, especially in Nebraska — something that stuck with me long after I returned home, which is why I've since invested in making more video content. 

New Video Content Highlights 

60-Second Writing Tips: I'm sharing a 60-second writing tip every Monday. The tips will likely alternate between very general tips, like which style book to use, and very specific tips, like using possessive pronouns to improve clarity. Since returning from the tour, I've already produced five videos. 

Inside The Audiobook: Two of my books were released as audiobooks and narrated by the incredibly talented Brian Callanan. In the weeks ahead, starting with Third Wheel, I'll share a highlight of something from each chapter or story and share a narrated sample from the audiobook. The first few chapters are up. 

Behind the Writer's Desk: Every few weeks, I'll highlight one of my current projects or discuss my writing process. The first episode discusses part one of a story that will appear in my upcoming newsletter, Scraps by Rich Becker. 

Upcoming Interviews and Shout-Outs: In addition to those mentioned above, I'm currently experimenting with several formats to host a new interview series with special guests. I'll share more about this new monthly (or so) series in the weeks ahead. Likewise, I'll give shout-outs to bookstores and more on TikTok and Facebook Reels in the days ahead, anything I can do to help my friends and associates.

Other Content Found Around The Web 

While some of the video content still has a few rough edges while I become more comfortable with it, it's only a matter of time before everything clicks. In fact, to help me become more comfortable on the other side of the screen, I recently put my name out as an actor for fun and was cast in a commercial and short film within weeks.

While there is an uptick in video content overall, I'm still active on many social networks, publish a newsletter, and sometimes devise other ways to share content. For example, an interactive Google map highlights where readers can find signed copies of my books or libraries with copies to check out. This site will eventually average an article a month again. 

The point is pretty simple. Different content deserves different media. It has always been this way and will likely always be this way. Creatives need to create content that best serves the people they want to reach in a way they want to be reached. So, with that in mind, I hope to see you!

Saturday, July 27

Signing Books: Late Summer Book Tour

Moonshadow
My daughter played her last travel softball game a few weeks ago. It's surreal to think, given I once wrote about her in the context of
overcoming hurdles. Yet, here we are: Weeks away from taking a road trip to her college, where her next game will be at the collegiate level. 

Along the way, I'm hoping she learns a few things, too. Some of what I hope she learns comes full circle to that column I wrote ten years ago. The overemphasis on image, popularity, and crowd thinking in social media life has a long history of undermining good ideas, worthwhile efforts, and individual actions.  

Ten years ago, I wasn't a novelist. I'm on a book tour this summer. 

People tend to ask authors two common questions. First, what advice would you give to any aspiring writers? Second, what was the worst advice you ever received? 

I have a variety of answers to the first question in interviews but the one that stands out the most hit me today. Don't wait. We spend far too much time fretting over reasons not to pursue our passions. 

The second goes hand in hand with the first. Don't start because you'll never finish it is the worst advice I ever received. And if you finish it, they cotninued, no one will ever read it. It doesn't even matter if we hear this bad advice from someone else or that little voice in the back of our head that prefers practicality over aspiration. Don't believe it. I've sold thousands of books.

I've also lined up a book tour that coincides with the trip. We'll take in some sights and stop at bookstores along the way. You can follow us on TikTok, Instagram, X, Facebook, and elsewhere. Or, even better, drop by if I am in your area (or afterward to snap up a signed copy left behind). Event times will be posted on Facebook as they are finalized. 

Pretour Warmup

July 16: The Book Haven in Prescott Valley, Arizona

Summer Book Tour

August 26: Barnes & Noble Grand Junction (signing) in Grand Junction, Colorado 

August 27: Old Firehouse Books (visit) in Fort Collins, Colorado

August 28: Barnes & Noble SouthPointe (signing) in Lincoln, Nebraska 

August 29: Bumble Books (signing/reading) in Amana, Iowa 

August 31: The Atlas Collective (visit) in Moline, Illinois 

September 2: Wordsmith Bookshoppe (signing) in Galesburg, Illinois

September 3: Spine Indie Bookstore (author showcase) in St. Louis, Missouri 

September 5: Commonplace Books (signing) in Oklahoma City, Oklahoma

September 6: Barnes & Noble Coronado (signing) in Albuquerque, New Mexico

September 7: Page 1 Books (signing) in Albuquerque, New Mexico 

Posttour Wrapup 

October 19: Las Vegas Book Festival in Las Vegas, Nevada

Stay tuned. I might be adding another mini-book tour in early October. My sights are set on Maine, Massachusetts, New Hampshire, and Rhode Island. The trip is still tentative, but I hope it will help move my next WIP forward. It's set in Maine and will become my second novel, and fourth or fifth book (depending on what happens in the next few months). Pretty exciting — stuff I would have done sooner had I already carved out time to write fiction alongside client work. And that's the point. 

I've never been happier writing fiction. In fact, doing so has elevated my commercial work too. And that's what I want my daughter to learn before I drop her off at her new home away from home. Don't wait. Be happy. 

 

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