Monday, September 18

Promoting Literacy: An Accidental Author


Last April, I was a guest speaker at the Kiwanis Club of Las Vegas as an accidental author. Why accidental? I didn't know what else to call becoming an author. I wasn't one of those book dreamers. I couldn't even read.

I grew up in what was then one street over from the wrong side of the tracks in Milwaukee, where my grandparents lived. They raised me. We were poor, and I had a handicap to overcome — having been born with club feet and relegated to casts and corrective shoes until I was 10. 

Early confinement has a way of stimulating your imitation. While I played outside more and more as I got older, I fancied myself more as an artist, like the father I lost when I was two. I loved telling stories, but most were acted out or drawn on sweeping rolls of painter's paper my grandfather sometimes brought home from his seasonal job as a trades painter.

I had some talent, but my artistic prowess was problematic. I would fill my spelling book with drawings instead of words — an exercise that landed me in what my school called the "barracks." These were outside portables where other undesirable students (primarily minorities) could be failed forward. 

The spelling book stunt wasn't the only reason I was relegated to the lower conveyor belt. Being a deceptively easy mark for bullies didn't help either. You learn to fight or flee early on. Yeah, I fought. What you don't learn to do is read. 

"Needs Improvement" as a Badge of Honor

I couldn't read in the third grade. It was one of the reasons I intervened in my daughter's education as early as I did. I didn't want her to land in the same place I did, failing forward until somebody caught you. 

In my case, it was my grandmother. She rejected the idea of sending an illiterate kid to the fourth grade. So, she pulled me from public school and re-enrolled me as a repeating third grader in a Catholic school. The school re-evaluated my skills, elevating me in some areas and getting me the help I needed in others. 

Say what you will about secular schools. They work well when they work. I don't just mean stricter discipline (although there was that too). I mean, being Christian trumping all other labels. Suddenly, it didn't matter that my skin was a little darker (I'm part Native American), my last name was ethnic (it wasn't Becker at the time), or my feet were in corrective shoes. It felt like a fresh start — for a year, anyway. 

Literacy comes from introductions, accidental and otherwise. 

With my grandmother dying of cancer, the family decided to reunite me with my mother and her new family. One of the benefits was my step-father figure enjoyed watching movies and ordered HBO through the apartment complex. 

I was hooked on fantasy after seeing the animated Hobbit (1977) and Lord of the Rings (1978). For those who remember, the first film only adapted The Fellowship of the Ring and The Two Towers. I had to save up $10 to get the four-book set on my 25-cent-a-week allowance. But it didn't matter. I was reading. I also played Dungeons & Dragons, which encourages reading, writing, and arithmetic. 

Fantasy caught my fancy, but I didn't become an avid reader until my family moved to Las Vegas by way of Minnesota. In the seventh grade, my reading teacher let me turn in a book report on the thinnest book I could find. But then he challenged me to read Dune by Frank Herbert. Maybe it was my own move from the land of lakes (Caladan) to the desert (Arrakis), but Paul Atredes was someone I could relate to. 

Art was still my first love, except for the fear and the doubt. 

My mother didn't want me to become an artist because that was what my biological father did. I gravitated to psychology instead. Writing wasn't even on my radar despite having had a few poems published, a short story serialized in junior high, and a one-act play with subject matter deemed too adult for high school. 

While I finished college only two classes shy of a dual major, I shifted toward advertising. I meant to do it with art, but the University of Nevada, Reno (by way of Whittier College) had an advertising track through journalism. They taught me to write — not fiction per se, but everything else: ads and articles. 

Most of it was short-form storytelling: Magazine ads, television spots, radio commercials, billboards, news articles, and feature stories. And then more stories, blog posts, websites, campaign strategies, core message systems, and integrated marketing communication. I told other people's stories and then taught other people how to tell other people's stories, too, when I taught classes at UNLV. 

It took almost 30 years and thousands of books before I realized I wanted to tell some of my stories. So that's what I did with the release of 50 States. And again with Ten Threads. And again with Third Wheel. 

Readers are the people who help others discover reading. 

Undoubtedly, my life would be very different had I not learned to read. Sure, I may have become an artist after all. Or not. I could have done a dozen jobs like those I did trying to pay my way through school. I might have been good at them, too, but I was never as satisfied as I am today. 

As a reader, I feel like I haven't lived just one life but hundreds and thousands of others. It was an amazing gift that opened my eyes to opportunities. And it's a gift I hope to pay forward. 

Sadly, right now in the United States, 48 million people cannot read above a third-grade level, which places our literacy rate at around 79 percent, which is a lower rate than it was in 1875. It peaked in the 1970s and has been declining ever since. Even among those who are literate, approximately half read at about a middle-school level. 

In some cases, all they need is a reason to read and the right book to hook them. I recently opened an online bookshop to promote some titles on the eclectic shelf. (I'll be adding two non-fiction shelves very soon; one specifically for writers.) This week, I've also discounted all digital versions of my books: 50 States, Ten Threads (free for Kindle Unlimited members), and Third Wheel in an effort to promote literacy. 

Maybe gifting the book or, better yet, promising to read along with someone can make a difference in their lives. That's how my children learned to love books — reading together with me, out loud, alternating paragraphs as we went. It's a technique that works at every age and one I hope you try with someone. 

You never know. One day they could become an accidental author too. Or at minimum, part of a national solution. What do I mean by that? Bringing all adults to the equivalent of a sixth-grade reading level would generate an additional $2.2 trillion in annual income for the country, and save between $106–$238 billion in health care costs. We can do better. Good night and good luck. 

Saturday, August 5

Reading Early Reviews: Third Wheel

I was having lunch on Balboa Beach when I received the review notification for my debut novel, Third Wheel, from Kirkus Reviews. A mist was over the water, and a dead seagull washed up in the surf. It didn't seem like the best of omens.

My daughter encouraged me to load the review anyway, a daunting task with only one service bar on my phone. She was amused to see me a little nervous and reassured me it was a good book. I shrugged. She had only read two chapters. 

Maybe I should have let it load in the parking lot. Maybe I should have just forgotten about it and enjoyed the view. I might have if it wasn't for the seagull. I already had two early reviews, both positive. And you know the old saying: Two in the pot is better than one caught in a tug of war between the sea and sand.

"Writers aren't supposed to care about reviews, anyway," she mused. She would say that. She's an artist.

Writers don't care about reviews, do we? Yes and no. You get good ones. You get bad ones. It's easy enough to weather reviews nine months down the line as readers express their impressions. It's a little harder to ignore the early editorial reviews ahead of a launch — you kind of need them to give your book lift on the front end.

My first editorial review came from the OnlineBookClub. I had steeled myself through the first paragraph, which is almost always a revised description before the hammer. You hold your breath for paragraph two.

"Third Wheel by Richard R. Becker is an exhilarating story... I rate the book five out of five stars." — OnlineBookClub 

I could breathe easy after that, insomuch as anyone can when there are still two or three more due. The second one was from Readers' Favorite. I wasn't sure what to expect because my debut book, 50 States, received a rave review, but only four stars there. 

"The best part is the way Becker’s storytelling technique incorporates realistic characters and subplots into a vivid story that is as engaging as it is thought-provoking. Becker deserves plaudits for the effort that went into creating this book and I enjoyed reading it." — Readers' Favorite

With reviews like this, my daughter was probably right. Don't worry about it, not even if the seagull washes right up to our newly purchased beach blanket. So I turned the phone over and then looked again anyway.

"A dark and skillful teenage crime novel with plenty of heart."Kirkus Reviews 

The review went several steps further, praising the prose and my my handling of a challenging protagonist. The verdict was to get it. It's a good book. I took screenshots and sent them to my wife anyway, asking if it was a good review. She smiled at the reviewer referencing John Hughes movies (except darker and more nihilistic) because there's some truth to it. We all lived like that in the 80s. I'll take it.

So my daughter and I decided to celebrate in our own way, dashing across town to catch a mere six innings of a Los Angeles Dodgers game against the Toronto Blue Jays. My book, Third Wheel, fared better than they did. They were trounced. 

Third Wheel will be released on Aug. 21, 2023. Members of Goodreads can enter a giveaway ahead of the release, with winners announced one day after. If the contest goes well, there may be another. Thank you for all the support!

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Friday, July 14

Comparing Customer Service: A Tale of Two Experiences

About four months ago, we bought a Whirlpool range from RC Willey. After a few weeks of use, the oven's computer board inexplicably rendered the oven inoperable. No big deal. These things happen, and it's under warranty.

Except, Whirlpool currently has a parts issue. The technicians could not get the needed parts, and Whirlpool was unable to provide an estimate of when these parts would be available. So we cooked on the stovetop and used a slow cooker for a few days. Then it became a few weeks.

After a month, with no foreseeable repair in the future, my wife decided to call RC Willey. She didn't expect a solution but wanted them to know about the issues related to selling Whirlpool products. RC Willey wouldn't have it. They immediately sent out a new range so we wouldn't have to wait anymore. 

Wow. That's customer service. And this is why we shop at RC Willey. 

Earlier this year, I was introduced to Pixellot, which focuses on AI-automatic video and analytics for sports. As a high school softball coach, I was interested in capturing player performance during games. 

Pixellot talks a good game. Even though their AI sports camera is not available for softball, they said they could set me up with a stationary camera solution with multiple angles and their VidSwap application. 

It was a pricey proposition with a three-year lease, but I decided to give it a go — even when they told me the analytics portion was not included in the camera lease. No big deal. I was already sold that this could somehow be better than a GoPro. It wasn't. 

For two months during the high school season, I lugged three heavy suitcases and two tripods to the fields. The setup of two angles took about 20 minutes (not five minutes, as I was told), plus an additional 20 to 30 minutes for the system to boot up and establish a connection (when it established a connection). On two occasions, the cheap plastic mounts that connected heavy metal cameras to heavy metal extension arms broke. The wind took the system out twice, one time blowing the tightly clamped arm clean off the fence and another time knocking over a tripod. 

Their software lacked too. It required me to strip my iPad of most other apps and content (to free up space for the footage), which would then be uploaded to the VidSwap platform. Overall, the capture-transfer success rate was about 20 percent with one angle and 0 percent with two angles. 

The first time I decided to leave Pixelott behind and film a game using my GoPro (and extended battery pack), it was a relief. I knew I would never unpack the Pixelott equipment again. I zip-tied the suitcases.

While Pixelott wouldn't hold me to the lease beyond the first year (I was still in the trial phase when I canceled), they weren't interested in extending any refunds on the unused analytics portion of the contract. I didn't expect it, but their explanation lacked. When I purchased the analytics, they charged me as an individual. But when considering the refund, they claimed the purchase belonged to my school. It also took a month to receive refund labels, which didn't correspond to the equipment I had to send back.

Wow. That's not customer service. And this is why I have nothing good to say about Pixellot. 

As owners and managers, we must always remember that customer service is a choice that directly corresponds to the choices that customers make in the future. More than that, it directly corresponds to what we tell other customers, too, and the overall reputation and brand of the company. Choose wisely. 

 

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