Dropping Stories: Ten Threads As A Kindle Exclusive

The last two years have been among the hardest — a series of unrelated wretched events with the dark cloud of the pandemic looming in the background. You know the cloud. We all do. It blotted out the sun. 

The start of all our trouble didn't begin with it. It started with our home being invaded and cars stolen. Mine, a 20-year-old Infiniti G20, was nearly totaled. 

Who am I kidding? I spent $6,000 or more to fix a car worth half as much. It was totaled. But the very idea that someone could take away something I've taken care of for 20 years was too much. So I didn't accept it and had it fixed. 

The pandemic rolled over us all a few months later, and I didn't have anywhere to go anyway. If I could have gone somewhere, it would have been to southern Arizona, where my paternal grandmother lost her cognitive ability. Adult protective services estimated we had a few months to figure it out.  

We really didn't. By the time the guardianship papers were processed, one of those family villains that everyone seems to have swept in with a story that nobody believed except one misguided attorney. The stress of the guardianship battle nearly killed us. We survived, but my grandmother did not. She died two weeks before the court investigator filed a formal report in my favor, forcing us into another battle for the estate. 

We won. And we lost. The villain took almost all of the bank accounts while the court allowed me to manage the dilapidated property she called home. We're still mitigating it today, more than a year later.

It's true, you know. After a while, you become numb to bad news. Six months after losing my grandmother, we lost my stepdad's best friend, someone we long considered part of the family. And six months after that, we lost my stepdad too. I'll spare the details except to say it wasn't sudden — unless you count those last few weeks that played out like months in slow motion as sudden. I'm still reeling from it.

So what does that have to do with a book release?

Nothing. And everything. 

Someone once told me "never let bad days fool you into thinking you have a bad life." It's too easy to do. I've had plenty, more than my share. Some of them I invited. Some came along anyway. 

You wouldn't think so if you met me in person. I generally present light-hearted most of the time, and intensely passionate about everything for the rest of it. It's called coping. You find every shining moment you can and you squeeze it for every ounce of sunshine it might give you.

My debut, 50 States, was one of those moments. It took some time but, eventually, word of mouth helped propel it to become a top 100 bestselling literary short stories collection on Amazon for three consecutive months — an honor compounded with two book awards. The first was first place for short stories in the Spring 2022 BookFest Awards. The second was first place for literary fiction, psychological thrillers, and short stories in the ABR Book Excellence Awards.

Of course, 50 States wasn't my only shining moment. I'm honored to work with some great clients. I was reappointed to serve my city as a parks commissioner. My wife was promoted, twice. My children are brilliant. My daughter finally achieved a 4.0 GPA while becoming one of the top softball players in the state. My son just recently graduated from the University of Nevada, Reno. That was my school, too. 

So I've been squeezing all of these things for every ounce of light they shed (along with all those smaller, seemingly insignificant things too). It's something that my maternal grandmother, the one who raised me for ten years while dying of cancer, taught me before she died. You take whatever comes, catching hold of even the tiniest sunbeams to break the gloom. It's the only way to survive it all. It's the only way to thrive.

Ten Threads is a ten-story companion to my best-selling, award-winning debut. Published as a Kindle exclusive, it can be read as a stand-alone anthology of about 100 pages or as a continuation of stories found in 50 States. Specifically, this release features stories set in Idaho, Louisiana, Wisconsin, Utah, Pennsylvania, California, Vermont, Nevada, Maine, and Kentucky. 

If you read the debut, eight stories will feel like continuations. Two of them, while connected to their counterparts, aren't as strongly linked. Collectively, the stories feel like life. Nine parts darkness and one part light, which is why I dedicated it to my maternal grandmother, Helen. She is forever my sunbeam. Nobody squeezed me tighter. Good night and good luck.

Want a more straightforward book release update? Yes, you can find that too. It's in the news.

Writing Analysis: Who Do You Write Like?

Last December,  I was invited to submit my collection of short stories to ScoreIt!, an algorithm that compares stylistic distinctions to a library of books by other authors. The purpose of doing so might not be what you think. 

I wasn't interested in the analysis simply as a means of comparison because reviewers had already compared 50 States to various authors. Two of my favorites were provided by the IndieReader and OnlineBookClub. 

"Written in sparse, understated prose reminiscent of Elizabeth Strout’s ‘Olive Kitteridge,' Becker’s tightly focused stories pack a punch."— IndieReader 

"The author's storytelling bore a resemblance to the style of the acclaimed Russian short storyteller Anton Chekhov in brevity and addressing salient issues of human existence." — OnlineBookClub

You can't get much better than that. So why try ScoreIt! by Inkubate?

The premise behind ScoreIt! was to develop a comparative algorithm similar to those used by Apple, Spotify, and Pandora for musicians and songs, and apply it to authors and books. So, in theory, readers who like the style of one author will likely enjoy closely matched authors. 

For the author, it means ScoreIt! provides promotional connections and keyword insights that are almost impossible to imagine without. This was true for me. The algorithm cited two authors (usually, it cites three) that I would have never considered being similar (even after taking an online class by one of them).

According to ScoreIt!, the writing style in 50 States has characteristics most similar to David Baldacci (thrillers) and Heather Graham (romance) across vocabulary, expressive complexity, grammar, and tonal quality. This might seem like an odd combination for anyone familiar with both authors (or the genres), but not to me. Although broadly defined as literary fiction, about half of the stories in 50 States are thrillers, and several have romantic undertones (even if they aren't explicitly romance stories).

How to apply the ScoreIt! analysis. 

In speaking with Don Seitz, CEO of Inkubate, the best practice for debut authors is to review how similar authors market their books in terms of keywords, adjectives, and descriptors. By doing so, it is more likely those types of readers will discover your book and, more importantly, appreciate your writing style once they do. This will eventually lead to better reviews by people predisposed to like the work. 

One of my takeaways from the analysis was to mention more short thrillers from the book in its store description. The original description called out three of the 50 stories, only one of which was a thriller. The revision called out four stories, with two being thrillers (and one being a favorite of a Kirkus reviewer). Along with this change, it made sense to punch up the suspense and unpredictability of the work.

These changes eventually helped attract more attention to the book and contributed to 50 States breaking into the top 100 literary fiction short story bestsellers on Amazon in January — a milestone repeated in February and March — just before it received a first-place award for short stories from The BookFest.

Signing up For ScoreIt! by Inkubate. 

Look, I'm not certain all of my new readers are also Baldacci readers, but I did notice more readers who enjoy thrillers are picking up the anthology. In turn, they provide insight into better marketing based on the words they chose to describe the book: gripping, suspenseful, impactful, and poignant. 

I was originally introduced to ScoreIt! by Barnes & Noble Press but had also seen the service promoted by Bowker Identifier Services (ISBN brokers). Running the analysis on your work is an investment of about $100 (and there are multiple plans that cost more). The cursory plan includes a comparison between the book submitted and three bestsellers (usually by three different authors), search term suggestions, and an optional consultation with Don Seitz, CEO of Inkubate (for a limited time). You can sign up here. 

While I already understood the value of the findings, I did speak with Don to clarify a few points. Most importantly, I wanted to know if the algorithm considered the entire work or simply the sample provided. Don assured me that the whole book was considered in the analysis. 

We also spent considerable time discussing trends in publishing, how important it is for debut authors to find the right readers (as opposed to any readers), and how to better pinpoint what readers use as search terms when looking for their next read — topics that many debut authors never consider until well after writing their novels. I'm a bit different in having worked in marketing and communication for decades.

Overall, ScoreIt! is worth it for authors looking to fine tune their marketing efforts, especially on storefronts like Amazon. It's especially useful for improving the description, adding more keywords, and building some Amazon ads. It's not as useful, in my opinion, to use it for bragging rights. I enjoy Baldacci as an author, but prefer to think of my style and stories as my own. 

Of course, if someone who grabs a copy of 50 States is a Baldacci or Graham fan, I would be very interested in finding out what they think. Writing is, after all, a relationship between authors and readers. Good night and good luck.

Telling Stories: Voice Actor Brian Callanan

There’s a June event in West Seattle where hundreds of kids and parents turn out to run a 5k race and obstacle course — climbing over walls and crawling through mud. Think of it as a community-minded version of Tough Mudder or the Spartan Race that doubles as a fundraiser for Our Lady of Guadalupe. 

The event is called Loop the ‘Lupe because participants run a 1k course with seven obstacles — everything from spider webs to a squirt gun alley — five times. There is plenty of post-run entertainment too, live music and a beer garden, organized in part by the efforts of someone who has always seen success as a marathon. 

“After taking post-graduate courses at San Francisco State University, I couldn’t wait to jump into the world of television broadcast news in 1995,” explains Brian Callanan, event organizer. “I worked my way up from smaller markets like Roseburg, Oregon before breaking into a bigger market like Seattle and eventually joining The Seattle Channel in 2011. I’m glad I made that decision. I’ve been able to report on a variety of important local issues and connect with the area’s top political decision makers.”

His work has also garnered five Emmys in television broadcasting, a distinction Brian is quick to share with anyone and everyone who is part of the teams that made it happen. Listening to Brian talk about how he broke into broadcasting becomes a familiar story, too, even when he isn’t talking about TV journalism. All of his accomplishments started small. 

“I always wanted to get involved in voice acting, and I finally connected with my friend David H. Lawrence XVII,” says Brian. “He and Dan O’Day helped me learn how to record myself for audiobook work, but also how to edit my work and promote it.” 

So what started as a side hustle quickly turned into something bigger. Within the last seven years, Brian has narrated close to 80 books across all genres — from adventure and science fiction to nonfiction and romance. Generally, he takes on one title a month, which he says is a manageable pace. 

“My career took off when I narrated a noir thriller called ‘The Last Watchman Still Rides,’” says Brian. “It required a first-person, tough-guy narrator that a lot of authors need in a narrator. It works because while I’m a big fan of all kinds of books and don’t want to be typecast, noir thrillers are some of my favorites.”

On the tech side, Brian says he records and edits using the Studio One platform, with iZotope software for audio mastering, on an ASUS solid-state-drive laptop. The laptop has been a stalwart performer, especially because it runs without fans that could disrupt his performance. He also uses an AT2020+ microphone and highly recommends the course he took to break into the business, the ACX Masterclass. 

“Early on, I had one author who kept adding chapters to his book while I was in the process of narrating it. Those kinds of situations can get a bit tense,” said Brian. “But I’ve been fortunate to work with authors and rights holders who are very understanding. Mostly, I tend to avoid books that call for lightning-fast deadlines and narrators with foreign accents.” 

That might surprise some listeners given that his latest project, 50 States (my book), is a collection of short stories that called for hundreds of characters and scores of accents from all over the world. And, since the stories are not confined to a single genre, Brian had to approach each one with a fresh perspective.

“The main challenge of 50 States was simply re-setting and re-studying the needs of each story as I paused between them,” said Brian. “I had to take some longer breaks than usual just to get into a different mode of thinking about them.”

The challenge was worth his initial attraction to the project. The result is a collection of stories that have an outstanding serial quality to them.

“I liked the nod to the collective trauma we’ve been going through with ‘A Hole in the Wall,’ the sweetness of ‘Forget Me Nots,’ and the grittiness of stories like ‘The Best Life’ and ‘The Siren’s Call,” he said. “There’s a ton of good action in this book, along with some great moments to ponder. I’m excited to see what listeners think of it!”

Fortunately, this was one time Brian didn’t have to wait long. It only took a few days before Victor Dima, publisher of The Audiobook Blog, called out Brian’s performance as “absolutely incredible how many different characters he can bring to life and make them feel unique.” Dima gave the book a perfect 5 stars for the stories and narration.

In some ways, Dima’s review feels like a fitting finish line for the project Brian tackled one story at a time like every marathon he’s ever run. It doesn’t even matter how you want to use the metaphor. Brian is a broadcaster, emcee, auctioneer, community supporter, volunteer, family man, triathlete, and member of a rock band called The Superchargers. 

“I’m training for a half-marathon in March that one of my daughters dared me into,” says Brian. “We’ll see how it goes!”

I’m sure it will be a success. And, if nothing else, the perfect warmup for Loop the ‘Lupe in June. Good luck!