While it is true I live in Las Vegas, I wasn't born here. I was born in the Midwest, where winters were always white and building snowmen is considered a skill set. It might not be a bad skill set for social media experts to learn too. Making even one snowman can teach you a little bit about social media.
How To Build A Social Media Program, Using Snow.
1. Test the snow. Some snow clumps better than other snow.
2. Shape a small handful, slowly adding to it over time.
3. Accumulate more snow, pressing each layer to keep it firm.
4. Repeat for each section, considering which might be a foundation and head.
5. Link your various sections together. Snowmen fall apart without proper links.
6. Be creative because content matters. A banana might make an unexpected nose.
7. Add a hat, scarf, or other apparel to give it an authentic and unique personality.
8. Snowmen aren't uncommon, but people still take time to see an amazing snowman.
Now, if you had some of the same experiences I had growing up, there always seemed to one or two kids who enjoyed taking credit for building snowmen, but didn't necessarily have any passion to do the work. It seemed silly to them to start out with a snowball, when snow covering a ball might do the trick just as nicely. All that air in the ball will add volume and save time.
How Not To Build A Social Media Program, Using Snow.
1. Find a ball or make a cutout to inflate your sections.
2. Pile snow around balls, hiding the artificial surface.
3. Don't skimp on linking. Links are the most important part.
4. Don't worry about being creative. People expect snowmen to look the same.
5. Steal someone else's hat, scarf, and apparel, turning it inside out to make it look real.
6. People will still stop by, and if they take a snapshot, nobody will be the wiser.
For the first couple of days, not everyone will be able to tell the snowman apart from the real thing (especially if the original had time to replace the stolen clothes). But eventually, they will.
Artificial snowmen don't hold up as well in bad weather (or if the days turn warmer). An errant snowball might fracture the poorly constructed surface. And someone might notice the name tag in the hat doesn't belong to the owner.
Social media is only as complicated as you make it, assuming you don't fake it. The general idea is to find the right flakes and help them stick together. That takes time.
You can cut the time significantly by skipping some steps. But if you aim to capture attention with spam links, faux followers, and other tricks, then it might be time to face facts. The crowd that is gathering isn't visiting to join a community. They are visiting to shake their heads at a mess. Sometimes, they might even shake their fists. It's no fun linking to a detour.