While there are many top ten lists for bloggers, most seasoned bloggers — independent and organizational alike — will tell you that writing content is only part of the equation for sustainable success. Virtually every successful blog does more than offer good content. Many establish a sense of connection and sometimes community despite a presentation-like format.
The ability to infuse engagement, outreach, and relations into any social media program is the difference between having a successful program vs. one that doesn't seem to work. After all, if anyone can write a post and be successful, then every blog would have better than 200 readers. Most don't.
A few months ago, we performed an evaluation on an internal blog for a government agency. Despite the opportunity to employ it as a strong internal communication tool, the apparent lack of engagement and occasional adversarial tone from employees had left the communicators at a loss. What were they doing wrong?
In addition to providing six primary recommendations and 14 steps to realign the blog to meet its original objectives, there were some additional concepts missing from the program that had nothing to do with the nuts and bolts and writing posts. They had everything to do with people-to-people relations and organizational values. Here are ten tips.
Ten Common Sense Blogging Tips Beyond The Post
• Treat others with respect, even when you disagree with them, and they will respect you.
• Listen to what others have to say, and understand their point of view before being heard.
• Never be afraid of holding a less popular opinion, and people will add more value to your opinions.
• Keep your promises, even if it means making fewer promises, and people will know they can trust you.
• Allow others to share in your work from time to time and they will take responsibility for it.
• When others see justice used in solving problems, it reaffirms their sense of right and wrong.
• Invest one-on-one time with people, answering their questions and joining discussions, and they'll know you value them.
• If you expose yourself to diverse viewpoints and ideas, you'll benefit from improved critical thinking skills.
• Praise efforts, but never be afraid to improve, expand upon, or correct them, and the recognition means more.
• Lead a balanced life because the best posts and stories don't originate from online content.
From time to time, you'll find some of the best read and/or social media experts stumble on these points too, either slipping into diatribe or extending niceties to the point of pushing forward concepts laced with problems. It's okay. We're all human.
More to the point, however, is that observing those ten tips makes all the rest more manageable. Here are some of the better ones that we've collected. Enjoy.
Five More Blogging Tips From Around The Web
• 10 Simple Productivity Tips for Bloggers>Daily Blogging Tips from DailyBlogTips
• 10 Tips For Writing Blog Posts That Shine from Top Ten Blog Tips
• Build Upon Your Strengths As A Blogger from ProBlogger
• Top 10 Tips for New Bloggers from Wired
• 10 Tips for Becoming a Great Corporate Blogger from Scout