Monday, January 29

Spinning The Spin: Spin Thicket

What's not to love about Spin Thicket? They do what I sometimes do here, but with much fewer words — usually about one sentence to highlight the most memorable public relations mistakes of the day and then a link to the point of origin. Not surprisingly, there are always an abundance of mistakes to pick from.

More than 20 (and counting) are highlighted today (and every day): everything and anything from Donald Trump and Paris Hilton to Domino's Pizza and YouTube. If you are smart (or at least have common sense), you'll always strive to be the comment cited and never the subject. People who think they know spin — celebrities and politicians — appear often. But more and more companies, it seems, want to give those who think they know a run for the money.

In sum, Spin Thicket is one of several great places to go when you want to see "what not to do." They're often spot on when it comes to what's wrong with spin when all there is spin and no substance. Is all publicity good publicity? Hardly.

2 comments:

SB on 1/29/07, 12:57 PM said...

Thanks for the props, Rich!

Rich on 1/29/07, 1:22 PM said...

My pleasure Scott! You've got a good thing going there. — Rich

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