Signing Books: Five Places I Visited For 50 States

Book signings are finally coming back in fashion, but still not everywhere. Some bookstores are holding out for one thing or another. My own book, 50 States, missed out on meet-and-greets last June. Nobody would host book signings back then, so I eventually settled into dropping signed books off at select locations — usually coinciding with my daughter's travel softball schedule.

I didn't mind. I still had a chance to visit some pretty cool bookstores and meet some great people, sometimes leaving with more books than I brought. I'm grateful to them all, so here's a holiday shout out.

BookMonster in Santa Monica, Calif. BookMonster was the first bookstore to pick up signed copies. I wrote a post about the experience, and my gratitude hasn't diminished. The store has been an icon at 212 Santa Monica Blvd. in Santa Monica, just northeast of Ye Olde King's Head and King and Queen Cantina. My book currently has a home at the store on the second shelf (top to bottom) of D07. They shelved it there because the first edition description sounded a bit metaphysical (but it's not, really). 

The book is listed "like new," and it is new. You can reserve your copy online. 

The store is pretty cool with a big square footprint that is surprisingly deep. The shelves along the outside walls run floor to ceiling. Once past the front area (reserved for new books and accessories), the store is organized with two columns of spacious rows all the way to the back of the store. The store also has some scarce books protected by glass cases in the very back. They have a sandwich board outside the store that counts how many books they've sold today. 

BookEnds in Kailua, Hawaii. Before traveling to Hawaii, I reached out to almost every bookstore on the island of O'ahu. Most of them didn't respond or weren't interested in carrying any titles from a debut author. I almost gave up until I reached out to one more the same day we arrived on the island.

The manager asked me a few questions about the book. Then she said she loved the hook, loved the wholesale price, and asked how many copies I brought with me. She took them all. 

BookEnds is a small neighborhood bookstore. What it lacks in size, it makes up for in character and books. There are shelves of books, stacks of books, and piles of books that make up a meandering book garden of sorts. The longer you wander, the more likely you are going to find that one hidden gem you can't find somewhere else.

The store is located at 600 Kailua Rd, Ste 126 in Kailua, on the southeast side of the island, northeast of Waikiki. The drive through the mountains made the side trip worthwhile. And we look forward to exploring more of Kailua the next time we go. 

Barnes & Noble in Henderson, Nev. I've had some interesting experiences reaching out to bookstores in Las Vegas. The best of them was with Barnes & Noble in Henderson. Once they knew I was a local author, they didn't hesitate. 

Barnes & Noble does it a bit differently than indie stores. They prefer to order copies instead of accepting them from the author. When the books came in, they contacted me to schedule a visit. I really appreciated it because they also had their hands full with a store remodel. 

This Barnes & Noble, located at 567 N. Stephanie St., gets books, authors, and readers. Not only did I sign the books they had on hand, but they also did a quick in-store promo that they shared on Twitter and Facebook. And, they noticed I did my own post about the visit. You can find a copy of 50 States on their local author bookshelf toward the store's back (in front of the digital media section). 

I've visited the store several times over the years, and I have to add that the remodel has transformed it into a book lover's paradise. If I need some last-minute books, this will be my go-to Barnes & Noble, even if it is a little more out of the way. 

BookMaze in Mesa, Arizona. The Phoenix area is a little more like Las Vegas in that not all independent stores are friendly to debut authors. One will even charge indie authors a stocking fee to sell their book on consignment and charge them for any unsold copies.

I didn't qualify for this program because my book is available from major distributors, not that I would have accepted the offer anyway. Instead, I discovered the out-of-way BookMaze in Mesa, Ariz., that stocks scores of books with a floorplan that lives up the store's "maze" name. 

While the front entry can be a little offputting, the bookstore itself is like a lost city of books at deeply discounted prices. The shelves are arranged in interesting angles, broken up by a few cubbies and seating areas like you might find at the heart of a maze. 

My visit felt awkward because the bookstore owner wasn't in when I arrived and no one knew they were picking up 50 States. But after showing my messages to one of the clerks, she was happy to help. I'm not the only one. The bookstore has a reputation for helping people — they recently donated 400 pounds of candy to our troops! 

Adventures Underground in Richland, Wash. Adventures Underground, located at 1391 George Washington Way, was an absolutely amazing discovery. It's part bookstore, comic shop, gaming hub, and collectibles gift store all rolled up into one — the kind of eclectic coolness you wish you could find in every city. There is even an inviting cafe attached with coffees, smoothies, and other tasty treats. 

My family and I browsed more shelves in this store than any other. Most of mine was spent perusing an extensive sampling of metal fantasy figures on pegboards (an old hobby I haven't paid much attention to lately) and thumbing through some of their comic book drawers. 

Ultimately, I didn't find any comics to fill a few holes in my collection. However, my daughter picked up a limited-run comic series featuring Gamora from Guardians of the Galaxy. If we had had more time, we could have browsed for hours. But as I mentioned before, many of these stops happen between softball games. 

Future Visits 

These were the first five stores with which I arranged signed book drops, but they won't be the last. Next year's softball schedule will take us to several cities, including Denver. I'm incredibly excited about that stop because the Tattered Cover serves as a setting for one of my stories inside 50 States. 

With book signings finally coming back into fashion, I'm hoping to arrange in-person signings for a few hours instead of the sign-and-dash book drops next year. The timing couldn't be better. Right now, 50 States is in audiobook production, and the long-awaited hardcover edition press check recently shipped. 

Of course, more than all that and to the point: I really do appreciate these stores for adding 50 States to their shelves. Brick-and-mortar bookstores are vital to our communities, and I hope you find some time to visit them — whether you are looking for 50 States or not — to fill your holiday gift list. Good night, good luck, and happy reading.

Burning Things: Inside A Story Form 50 States

Every time I read an article about wildfires sweeping the western United States, it's always accompanied by an acute sense of loss. I feel for every family forced to evacuate, never knowing what they might come home to or if there will even be a home to go back to when they can return.

Last year, more than 17,000 structures were burned or damaged, many of them houses. More than 550 homes were lost to California's Dixie fire just this year. That's just one fire. And wildfires are not the only culprit. Every year, more than 14 million people go homeless after natural disasters around the world. Events like Katrina in 2005, for example, added 12,000 new homeless in the New Orleans area alone.

Reading about it sometimes makes me wonder what I might do if I was forced to evacuate. We make a mental inventory of what things might be worth saving. Or, in some cases, we wonder what things would be sacrificed. My home, for instance, displays a dozen or so paintings my father painted before his death. He was only 19 when he died, but his talent was phenomenal. The paintings connect me to him. But I don't see how we could save them in an emergency.

What is it about the rest of it?

Aside from family photos and other heirlooms, what about the rest of it? Most of the items in our homes will one day be reduced to an estate sale or hauled away for the trash. And yet, for most people, these possessions become as much a part of them as their memories. 

Early last year, my home was broken into by one of our neighbor's kids. Every item they took was an individual violation, with the worst of them being two cars we left in the garage. One of which, my vintage Infiniti, was nearly totaled (technically totaled). So, I get it. 

And yet, there is always this tiny holdover from when I was 10 years old and forced to give up everything I owned — except for three choice playthings — when I was dubiously moved from one household to another. Things are just things, you tell yourself. Let them go.

Inside 'Where There's Smoke.'  

I wove several themes into the short story 'Where's There Smoke' inside 50 States. But most people who read it see what's on the surface first. One of the last families to evacuate a wildfire that will almost certainly consume their home sees presumed looters racing up to the house as they leave it behind. 

I write about them and what they would do. But if it was you, what would you do?

On the one hand, the fire will likely consume the entirety of everything left behind. On the other, strangers will invade your home, taking those things you painfully surrendered.

There is a grayness here where no one answer is the right one. It's a life-defining moment, regardless what decision is made. If you continue down the hill to safety as your home is ransacked, it says something about you. If you decide to head back to the home to scare them off, that says something about you too. And so do all those supporting decisions in between.

By the way, if you are wondering what to do about wildfire, the American Red Cross has a wildfire relief fund. You can read about wildfires and the volunteers who help evacuees receive the support they need.

Writing: Why Fiction And Why Bother?

When I told one of my clients that I would eventually retire into writing fiction, she blinked in disbelief. 

"Do you really want to do that?"

"Yes," I said. 

As an executive, it didn't make any sense to her whatsoever. Why would a guy with mile deep resume as a strategic communication consultant and A-list marketing and advertising copywriter start over as a fiction writer? It might be nice to write something for myself for a change, I said. For the last 30 years, I've only written for other people.

That's what I told her. But the answer is a bit more complicated, one with several answers that depend upon how the question is framed — including that old standby many authors have. It's an itch that needs to be scratched. 

Why do you love writing fiction? 

Initially, it was really about telling stories. Storytelling is so important in our lives. Once a child's basic needs are met, the next step in their development is to hear a story. "Tell me a story," they ask and ask.

I was no exception. I always asked for stories. And as soon as I was old enough, I starting telling stories too. I had a story about everything. My stuffed animals had backstories. My play activities (like army men) had back stories. The games I made up with friends had back stories. I told so many stories, my grandmother used to laugh about it. If you don't become an artist, she said, become an attorney.

Ironically, I wasn't a very good reader (or writer) despite my love for stories. All of my stories were illustrated, play acted, or verbal. It wasn't until I changed majors from psychology to journalism that I became a strong writer — good enough to have established a 30-year career after it became my go-to medium over art and illustration (which I'm trying to brush up and catch up on nowadays). 

Right. That's a bit of a back story, but it doesn't answer the question. So here it goes.

Why do you love writing fiction?

More than any other form of writing, it seems that fiction empowers us to open up deeper conversations about life experiences. And, because fiction involves fictional characters, it creates a safe space to talk about those experiences because well-written stories involve us emotionally without requiring a personal expense. Ergo, we may be vested, but we have no skin in the game. 

When fictional characters make decisions in the face of life-defining moments, we can agree with their choices or not, understand their paths or not, and make our own decisions about how we feel or what we might do too. When the story works, it can be a powerful experience.

But hey, why not nonfiction?

As a journalist and sometimes as a writer for the nonprofit sector, it wasn't uncommon for me to write about complex subjects, but the exercise is different. It's grounded in reality, with the story being told belonging to someone else. While these too can lead to powerful experiences, it's often without the ability to explore someone's pain or joy beyond the empathy we may or may not feel for them. 

For example, several years ago, I developed a campaign about pool safety. We shared some stories with local newspapers, but the heaviest lifting was a series of print and radio advertisements. 

What I learned then, as I know now, is that fiction hits different from fact. When people read about real life drownings, they often react with outrage toward whomever left the child unattended — often a flash-in-the-pan emotion. But when they experience it as a fictional story like the one we developed for radio, the award-winning spot just hit differently. 

In the radio commercial, the narrator (a father) tells the story of a little boy who wanted to grow up to be a fireman. The little boy, the father continues, even bought him a fire truck — one that made so much noise (you know the ones) that it became annoying. The father even laughs before his voice cracks, lamenting how he misses that annoying siren now because his son, the want-to-be firefighter, fell in the pool while rescuing a toy and drowned. 

There is no outrage. The listener feels the story as if it's their story, and it sticks because they feel the character's remorse as opposed to judging a neglectful parent. Even then, I was writing fiction.

There are no pool stories inside 50 States: A collection of short short stories, and I seldom, if ever, include a definite stance on any outcome like I did in the pool safety commercials. Often, just like life, there isn't any right answer in the decisions my characters make or how they cope with their decisions. And that's what I love about writing and reading fiction. 

Writing A Book: 50 States by Richard R. Becker

Two years ago, I started writing short short stories — so short that I sometimes called them scraps. And since I didn’t belong to any writer groups, I started sharing them on my Facebook author page. 

It wasn’t the first time short fiction appeared there (or longer stories on this blog, for that matter), but two things changed. It was the first time in my life I started treating my short stories like an assignment, with equal weight to any advertising/marketing deadlines I might have. Second, it was the first time I was committed to publishing fiction with consistency so people could anticipate a new story every week on my author page. 

Experience had already taught me both habits needed to happen if I ever wanted to add fiction writing to my repertoire. These were among the habits I adopted to become a freelance writer (which quickly evolved into Copywrite, Ink.), several publications (Key News * Las Vegas, and Liquid [Hip], and even this blog (which took off in 2007 when I made it daily). You have to be in it to win it.

Immersion is a critical key to creativity.

What I didn’t expect was how immersion opened up inspiration. After sharing the first few stories, I fell into a creative rhythm, and an overarching idea began to crystalize. 

I was inspired to write about seemingly random events happening or having had happened to different people in different places — stories that could stand on their own but were also left open to be continued in unexpected ways or possibly intersect with one another. I felt so strongly about this concept that I adopted some guidelines: each story would be set in a different state, and each would touch on a different psychological state as people face or cope with different life-defining events.

Once I formalized this idea, I applied lessons learned from two friends and colleagues to keep me going. One told me to always work for myself first. The other provided a proof of concept to be disciplined. One of his projects, The Daily Monster, was an exercise in illustrating a new monster every day, no matter what. 

I knew I couldn’t write a daily story, but I did feel confident I could write one a week. For a while, I was so motivated by the immersion of writing that I would sometimes write two in a week, scheduling the additional story in advance. It was a good thing I did too. Like many creatives, last year was very disruptive to the process. Having a few scheduled in advance kept me on track when I needed an extra week for some. 

The outcome was better than I could have ever imagined. 

50 States: A Collection of Short Short Stories was an exciting project because I didn’t always know where each story might come from or go. Most often, I would work on three story concepts simultaneously, mulling over the details until one of them solidified. Other times, the story might grow out of my research. It was really important to ground even the most speculative stories to a time or place.

For instance, I knew the story I wanted to tell about two runways meeting at a Greyhound bus station in Tennessee, but I didn’t know much about the Jackson transportation system, circa 1977. Research is essential for set dressings. 

Conversely, that story about a middle-aged man and a young basketball player in Chicago isn’t as reliant on location. I could have set this story in almost any midwestern urban center, and it would have worked. However, I thought name-dropping the short-lived Chicago Zephyrs lent a nice touch for a story taking place in 1963. 

The third story I call out on the back of the book's cover didn’t have to be tied to Oregon either. But once I decided Oregon could become a home for it, I researched wildfires in Oregon so I could use it as a reference for the fictional one in the story. Now, I couldn’t imagine this modern story playing out anyplace else. It belongs there.

Intersecting stories and paths that cross, divide, and double back. 

To keep track of what states were complete, I used to color in the state shape on a line art map every time I finished a story. I also added them to a project table list. The table includes: the title of the story, the state, the date it takes place, the word count of the first draft, the date of origination, and how many actions (likes, shares, etc.) were taken on the story once I posted it to Facebook. While it didn’t influence my writing, it was nice to see how some stories resonated relative to the number of people on the page. 

I have yet another document I’m using to track every character too. Knowing some details at a glance will help me later as every character could appear, connect with, or intersect with other characters or stories in the future. Some stories already have connections in 50 States, but it’s not apparent.

I did publish a longer short story (3,600 words) on Facebook about the Diamond family from the story Shine On You Crazy Diamond that appears in 50 States. It's called The Shut Out. Unfortunately, the story was removed from Facebook when it disabled a blog-like feature called notes. The feature never really took off, but I loved it and shared several longer stories there — some of which are being slated for another project. 

However, I am sharing some new short short stories on Facebook. This new project, 50 Threads, has obvious connections to the stories in 50 States. The very first short I shared was called The Beige Door. It is a direct continuation of the story The Blue Door, which can be found in 50 States. 

Keeping tabs on various projects and what’s next. 

My company, Copywrite, Ink., partnered with Blurb on the production and distribution of the project. Anyone interested in the book can track the 50 States by Richard R. Becker page as the book is added bookstores and booksellers. I’ll also post links to booksellers on the 50 States page hosted by my company Copywrite, Ink. 

I am publishing a newsletter with exclusive “first look” content and other news. The next newsletter is out in October 2021. I am also answering questions on Goodreads. I will no longer be sharing 'first look' content on my Facebook author page, but I will post announcements there (as well as on Twitter, LinkedIn, and other social networks) so you know where to find it. 

Bookmarking this blog wouldn’t be a bad idea either. I see this space as in transition, with a little more focus on life, fiction, and writing. Who knows? We’ll see. Good night and good luck.

Chasing Names, Part 1: My First Family Mystery

"I would have answered you sooner, but your last name confused me," she told me the first time we talked on the phone. "I couldn't see how we were related."


Meeting my Aunt Roxanne for the first time marked the end of an enduring mystery for me, one that I had actively tried to solve over two decades ago. At the onset, I had more misinformation than anything concrete, trying to chase down a presumed grandfather who was a "British soldier of Irish-Spanish descent, serving in World War II."


Separating Myth From Mystery


The British soldier myth was an upgrade from the original story. My father, who died at 19 in a car accident, was described as a "dark German." The story changed for me about the same time it changed for my father. We were both about 14 years old when we learned the truth. His father wasn't his father. My grandfather wasn't my grandfather.

My step-grandfather's name was placed on my father's birth certificate in Germany as a matter of convenience. When she was two months pregnant, he met my grandmother and loved her enough to propose and claim the child as his own anyway.

Since I was estranged from my father's family during my teens, it took another 15 years before I learned that my second set of clues was also a myth. I reconnected with my grandmother after my son's birth, and she gave me a new set of fuzzy facts.


My grandfather, she told me, was not a British soldier. He was an American soldier she met during the Berlin Blockade. She couldn't recall his name but remembered he would get in fights because he looked Mexican. His name may have been Oscar, she said, but he didn't go by that.


DNA tests were just emerging at the time, but I decided to try one. The first one, DNA Tribes, helped refine my search. My grandfather was less Mexican and more Native American, including genes exclusive to the Quechua tribe (part of the Inca empire). A significant number of potential family members could be found in Texas.


While DNA Tribes provided some detailed findings, it had few members, so I expanded my search with 23 and Me (a MyHeritage partner at the time) and ancestry.com.

Putting DNA Tests To Work

There are plenty of stories about lucky people. They find people right away. I wasn't one of those. My plan was built on meticulous research. I searched the databases for all Texans named Oscar, who served in the armed forces. I would then cross check them (and any brothers) with those who served in the armed forces between 1948-1949 and people who were potential DNA matches. 


Unfortunately, not all people with close DNA matches build their family trees on these sites. So, I often looked up weaker DNA matches with more robust family trees and searched for any reference to one of the Oscars I had found. I must have searched through hundreds of family trees, looking for my needle in a haystack of needles.


When I felt like I was narrowing in on a close match, I would send out in-service messages to the people managing those family trees. And, given there was a chance my biological grandfather did not know about my father's birth, I was as sensitive as possible.


We have such a good DNA match, I was hoping you might be willing to share some family history with me. My grandfather was an American soldier who served in Berlin abt. 1948-1949. He may not have even known he had a son. Do you have any relatives who this might be? I would love to know, and finally find the missing link.


On genealogy sites, patience can be a virtue. It's not uncommon for inquiries to go unanswered for years if they are ever answered. Some sent messages are still sitting in the inboxes of people who never revisited the site, couldn't reconcile my acquired German name with their surname or weren't interested in verifying an illicit relationship.


Making Sense Of Family Ties


Sometimes it takes more than your own ability to connect all the dots. While I had written and corresponded with several people, I had to write my most promising DNA match twice. The first time she didn't respond. The second time took six months.

She decided to respond because one of her daughters had tried another service, and my name appeared again. She reread my message, then we started writing, texting, and then talking to each other on the phone. We knew there was a connection, but we weren't sure where.


All five Navejar brothers had served in the armed forces. She had to make several phone calls to find out which brother was stationed in Germany at the time. It wasn't the brother named Oscar. It was Baldemar, who always went by Sonny, and he happened to be her father.


Roxanne taught me about the father my father never knew. And while he had not raised her, she knew him, who he was, and was connected to the Navejar family. They were early Texans, Native Americans, and descendants of the Quechua. They inspired my sketchbook project at The Brooklyn Art Library.

She taught me something else, too: how to welcome lost family members into your own. It was a lesson that would come in handy twice more in the year that followed —two stories that I'll share in part two. The lesson was simple enough. New family connections always start with an open mind, empathy, and a big heart.

"I want you to know you will always be part of my family," she told us. And my Aunt Roxanne will always be part of ours. Good night and good luck.

Writing: An Open Letter To Governor Sisolak Regarding COVID-19

Dear Governor Sisolak,

As the parent of a softball player, the story of Jo’VInni “Jo” Smith really hit me today. Jo Smith was a young softball player who died from stress issues related to COVID-19 in California. She committed suicide.

Her story truly underscores the mental health issues taking hold in our communities as everybody handles isolation differently. It’s also the reason I decided to write to you today.

I appreciate the stay-at-home order and several things you are doing in the face of the coronavirus, including the COVID-19 Task Force, BattleBorn Medical Corps, and request for the National Guard to assist our state with logistics. I have even promoted these initiatives and plan to lend more support in those areas. So yes, I understand the seriousness of the situation and can appreciate, if not imagine, the challenges you face as Governor.

However, the time for our state to have a plan for recovery based on clearly defined parameters is NOW if for no other reason than to give people hope. Yes, I know there are many variables, but an “if this, then that” plan could provide people with a light at the end of this tunnel, which is so badly needed for so many Nevadans, especially those with mental health issues.

I also believe this plan should be created before any budget cuts as it could provide insight into possible revenue projections before they are necessary, especially with the consideration of something like a state lottery. In addition, a plan before cuts would allow Nevadans a breath between what has been a constant barrage of negative "not-good-enough" announcements.

Once the plan is announced and the defined parameters are met, the state could begin to loosen the stay-at-home order, in stages, for manufacturing, limited store visits beyond groceries, limited seating in restaurants, etc. This creates a positive, forward motion that people can get behind and will alleviate some stress and mental health issues.

Likewise, in the interim, I think talking more about how well Nevadans are doing great would be more effective than highlighting only the ones breaking the order with threats of increased punishing restrictions, which only amplifies the growing tension and mental stress of the crisis. Evidence suggests Nevadans are following the order better than most states. I respectfully encourage you to talk about what we are doing well, as most people are staying home for Nevada.

Please also know, while I appear critical of your performance during the crisis, my criticism of your performance (or the performance of any previous Governor for that matter) has never outweighed my love for Nevada. This has been my home since the 1970s, and I have served in many public and private leadership positions within our state for more than 30 years, in addition to teaching and building a small business.

That said, please do take care, keeping in mind that the best messages transform “you” and “them” into “we” for Nevada. Nobody wants to see people die of COVID-19 in Nevada, but neither do we want to see children commit suicide because of stress related to COVID-19.

Please do the right thing. I know you will.

 Sincerely,
 Richard Becker

Rekindling Creativity: Live, Learn, Leap

When automaton drives marketing, creativity can take a back seat. There is only one problem with it. A world run by algorithms is impossibly predictable. You look up product support, and you're subjected to a series of advertisements for a product you already own; only it’s broken. 

Predictably isn’t only inherent in computer programming. It becomes part of our daily routines. We wake up, get ready, exercise, have coffee, take breakfast, commute to work, check email, work on priorities, have a meeting, eat lunch, take another meeting, wrap up deadlines, transport kids, have dinner, watch television, go to bed, and then do the whole thing all over. 

Sure, everybody’s routine is probably a little different, but you get the point. You have a routine, and the better it goes, the more likely you feel content. The price you pay is not being present. 

The less your present, the more predictable our reactions when exposed to programming. The busier we are reacting to stimulus and situations or policies and politics, the less likely we are to take actions that move our lives forward. Sure, routines can be useful but they can also cause paralysis — in both marketing and our daily lives. The only problem is that some people grow so accustomed to contentment, they forget how to rewrite an increasingly scripted world.

Live. 

The first step toward rekindling creativity is to live with intention. Much like animals, people are hardwired to filter out unimportant details. Since we are bombarded by neural input, our brains tend to ignore the expected and notice the unexpected. This is the very reason even fitness trainers tell people to keep your fitness routine fresh. 

Life is exactly like that. You have to keep changing the stimulus so your brain doesn't slip in and become stuck in sameness. Make time for weekend retreats, walk somewhere new, drive a different route, skip your daily routine once a week (e.g. don't open email until noon or try a no-meeting Monday, have lunch with an old friend, perform a random act of kindness, or flip a coin to make some choices. You get the point. Do something different. 

Learn. 

I have always been a lifelong learner. I read books. I go to events. I listen to speakers. I take online courses. My lists for inspiration are endless. You don't have to start with any of them. But I did want to share that it was through one of the venues that I discovered the genius of David Lynch. 

He ties living and learning together perfectly. His concepts of capturing ideas literarily changed my life. The two-and-a-half minutes I'm sharing here will introduce you to a sliver of his understanding of consciousness. I'm calling out the time for a reason. Most people tell me that time famine is the number one reason to avoid learning. You have to find the time. I listen to audiobooks when I drive anywhere. Most Ted talks are only 18 minutes long. The very notion that you cannot afford to invest five or 20 minutes to improve yourself should be an indication that you probably need to more than anyone. 

Leap. 

Creativity isn't only about input. It's about output. In fact, the root meaning of the word “creativity” is “to grow.” To truly benefit from creativity, you have to turn new and imaginative ideas into reality. The idea doesn't only apply to arts or marketing. It applies to education. It applies to science. It applies to IT. It applies to business. It applies to finding a sense of purpose in our lives. 

One of the recent changes I've made in my life is to finally set time aside to work on writing fiction. I originally set a goal of writing one short-short (a story of 50 to 1,500 words) once a week and a short story (3,500 words or more) once a month. The leap to do so came from author Joyce Carol Oats whose class reminded me that feedback helps fuel writers. Right now, I share these stories at byRichBecker on Facebook. 

More importantly, the infusion of creativity in my life has awakened a passion to produce great things. While I've always enjoyed being on the leading edge in my field, writing fiction has elevated my work in advertising and marketing. It's made me more open in observations and making connections within the world. It's increased my sense of purpose and added excitement in everything I do.

And the reason I want to share this has very little to do with me and everything to do with providing some evidence for you. If you really are looking to rekindle your creativity, start by turning off those distractions and making small changes in your life, learning more about those things that interest you, and then transforming the ideas that start to come your way into action. Give a try. Try it for two weeks (or a month). And if you wouldn't mind, drop me a note and tell me how it worked out for you. I'd really love to know.

Sharing Shorts: Screen Door

Screen Door
by Richard Becker

Every summer we migrated north with the birds, flocking to a family lake cottage deep in the woods. My Grandfather built most of it: thick logs fashioned into a home and painted green; big bay windows on the west side to catch the reflection of the sun off the waves; a screen door on the east with a squeak that said welcome home.

It was a retreat where family members gathered to remember some things and forget others, caught up in all the charm and challenge of living the moment. Who would win at penny-ante poker? Who would pull in the biggest fish? Who was old enough to claim their right of passage by plunging into the water and swimming a mile to the other side of the lake? Who would lose their marshmallows in the bonfire made from an old boat that had outlived its purpose?

It was a place with backwood rules. Flush for two but not for one. Flip the bail closed on the spinning reel before the lure touches the water. Never buy bait because it’s easy enough to dig up nightcrawlers in the morning or net minnows in the early afternoon. Expect to clean what you catch unless it’s a Muskie. Never let a screen door slam, and expect someone to call after you if you do. “Don’t let the screen door slam.”

The last time I shut it quietly behind me, my Grandfather was half the man I remembered. Lymphoma had stolen most of him. We didn’t take the boat out or pick wild berries or climb the watchtower. There were no accidents on my uncle’s radio to run to or trails to mark or gardens to tend. We settled on telling each other a few good stories before he lifted a broom above his head for exercise.

It was the last time I ever saw him, and the last time I ever walked through the front door again. The cottage was sold by his second wife a few years later, compounding everyone’s sense of loss with reoccurring emptiness that comes around every summer. Looking back, I should have slammed it.

***

Screen Door was not so much a short as it was a scrap — the first draft of a story that eventually made it into 50 States. For more first look shorts, scraps, and classes, follow my page byRichardBecker on Facebook or, better yet, subscribe to my quarterly newsletter. Goodnight and good luck.

Reassessing Direction: Ask Yourself What’s Important

What’s important? It’s a question we have to periodically ask ourselves.

For the better part of 12 years, writing content that centered on communication was important to me. It made sense. Marketing, communication, public relations, and journalism was migrating to a digital landscape as people who didn’t necessarily have much experience in the field opened up new dialogues, discussions, and channels.

I knew something about marketing and communication and entering into discussion with content creators — professionals migrating to the digital space or people in the digital space who were learning communication and marketing skills — was an exhilarating experience. As an educator, it still is from time to time, even if many of those conversations have migrated to places like Facebook and LinkedIn (for now).

I’m glad I did. This blog houses a considerable amount of content that chronicles the evolution and growth of communication. The best of it, those posts that have a certain timeless quality, are still used in my classes today — both those at the University of Nevada, Las Vegas and some private classes that I’ve taken to teaching from time to time. In fact, I do have a few new ideas I want to sketch out and share in this space in the near future too.

I may have done it by now, but somehow I was overwhelmed by attempting to reconcile what I know works online (writing niche subject matter expert content) and what’s important to me (which is a bit broader in scope). I’m not the first communication strategist to struggle with this idea and I am sure I won't be the last. Most of us know that toggling back and forth between personal interest and professional prowess isn’t the right formula to attract eyeballs, engagement, and reciprocal action.

Then again, what’s important? 

While the social media measurement models we establish for business make sense (aside from the over emphasis on eyeballs perhaps), there is always that other side of the coin. The best posts are those that tap into what’s important to you as a person — because the spark is more important than whatever formula or standard you set. 

Right now, there are a number of topics that are important to me. After seeing some shake ups happen at the City of North Las Vegas and City of Henderson, I am considerably more attuned to what is happening not only in my community, but also the communities around me. When you combine these stories with continued reports that our education system is still broken, it becomes clear that communication alone, or lack thereof, is not the answer.

We need solutions, ones where communicators in those government entities can support them by serving their organizations and the public and not whatever agenda has been drawn up behind closed doors. Reputation management, after all, is not about hiding what has happened. It's about making it right.

Along with my community, the work where most of my time is invested is important. In addition to my own firm, I am assisting the Council of Multiple Listing Services in support of its mission to build a better marketplace and developing content for an integrative oncology site to help people cope and better care for themselves before, during, and after cancer treatment, among other things.

I’ve also considered drawing more attention to where my interest in youth sports intersects with personal fitness, and the psychology behind it. And then there are those short stories I write from time to time, and my desire to develop courses beyond the university setting. I plan to launch one online pilot class this year.

So, at the core of it, I have been spending more time feeding my passion to work only with those who serve people, aspire to make the world a better place, and/or seek to advance humankind. And, in answering my own question, that is what is important. It seems to me that these are the words, concepts, and strategies I should explore more often. How do we do things better?

Maybe all we have to do is kick a few hurdles out of the way. Maybe all we have to do is ask what's important. Good night and good luck.

Once Upon A Red Rocket: A Short Story For The Holidays

Once Upon A Red Rocket
by Richard Becker

Lizzy Capland outflanked the outstretched hands of the man in the Santa suit and sat down on the bench beside him. She had turned 11 last June, far too old to sit on someone’s lap.

 “Too old to sit on my lap but not too old to see me,” mused Santa from behind the big white curls of his beard. “Well, hello there.”

“Yes sir, I’m too old. I mean, no sir,” said Lizzy. “I’m not here to really see you. I mean…”

Santa drew up an eyebrow, waiting patiently for her explanation.

“Well, I’m here to see you, obviously,” said Lizzy nervously, trying to find the words. “But I’m here to see you for my brother. He’s eight.”

 “Oh, I see,” said Santa Claus. “And what is his name?”

“Johnny,” she said. “Only he likes to be called John now. It makes him feel older.”

“Yes,” Santa said as if remembering something before offering her a wink. “He’s still Johnny to me too.”

“Then you probably know why he couldn’t make it here himself,” she said, breathing out the words in anxious desperation. “He’s terribly, terribly sick. He has leukemia.”

“It’s all right, child,” he said, putting a bear of an arm around her. “It’s all right.”

“Well, no sir. It’s not all right,” she fought back the tears. “But that is why I came to see you. I want to ask you for a Christmas miracle.”

“Oh, my dear, dear girl,” his voice dropping from merry tenor to a whispering baritone. “As much as I wish I could move heaven and earth to heal all children, it is beyond my powers.”

“I know Mr. Claus,” she said, regaining her composure. “I’m not asking for you to heal him.”

“Then what can I do for you?”

“There is only one present on Johnny’s Christmas list this year,” she said.

“Tell me what it is and I’ll do my best.”

“He wants a rocket ship.” “A rocket ship?” said Santa. “I can certainly do that. What kind would he like? A red one that takes his imagination to outer space or a blue one that can blast off because it’s water propelled or maybe something with a remote control?”

“No sir, you don’t understand,” she squirmed. “Johnny doesn’t want a toy rocket ship. He wants a real one.”

“A real one?”

“Yes, sir. We both know you can’t cure him,” said Lizzy. “But maybe you could build him a rocket ship so he can travel to someplace where he wouldn’t have to be sick anymore.”

“Lizzy,” Santa sighed.

“Please, Mr. Claus? You just have to do something for him.”

“You dear, sweet girl,” he said, shoulders slumped. “This isn’t something I can promise …”

“I know,” she said, defeated. “It’s okay. I knew you weren't the real Santa Claus anyway. What would the real Santa be doing in a mall a few weeks before Christmas?”

“What I was going to say, Lizzy, is that it isn’t something I can promise,” he continued. “But if you believe and I mean really, really believe with all your heart … maybe your wish will come true.”

“You really mean that?”

“It’s Christmas, Lizzy. We are celebrating the anniversary of the miracle of miracles.”

“Oh, thank you, Santa!” Lizzy exclaimed, turning to hug him. “I’ll believe. You’ll see. I’ll believe.”

“I have faith in both you and your brother,” said Santa. “In fact, I wouldn’t be at all surprised if the biggest rocket ship you’ve ever seen wasn’t waiting for you and your brother on Christmas Day!”

“Christmas Day? Oh no, that won’t do,” Lizzy said, pulling back. “That won’t do at all.”

“Why not?”

“They don’t know if my brother will make it to Christmas Day,” said Lizzy. “We need it much sooner than that.”

“I see,” Santa sighed again, cupping his chin in thought. “This really is a puzzle.”

“I know,” she said. “It isn’t something you can promise.”

“It doesn’t matter what I can or can’t promise, Lizzy,” said Santa, laying a finger to her heart. “All miracles start from the inside out. Don’t give up on your dreams.”

Lizzy didn’t say a word as she first stood up. The once short line to see Santa Claus had swelled from to two children to nearly twenty, ranging from toddlers being held by enthusiastic mothers and fathers to six-year-old kids with shopping lists spooling out of one hand while using the other to tug at their tired-eyed parents who had become far too practiced in the annual ritual to be engaged.

The length of this line, along with the growing impatience of those waiting, seemed to break Lizzy from her spell. Time was no longer standing still. The rest of the world was waiting.

“You’re not such a bad guy for a mall Santa,” she said. “Merry Christmas.” “Merry Christmas, Lizzy” he said. “Don’t forget. Miracles happen from the inside out.”

She didn’t say anything else nor did she look back over her shoulder as the merry tenor of Santa’s voice returned. He was asking the next kid in line a litany of questions with the same sing-song familiarity of seasons past. For weeks, she had prayed for her brother to be able to visit Santa and hear them too, but those prayers had gone unanswered.

“Did you tell Santa everything you wanted?” asked her mother. “Yes,” said Lizzy, avoiding eye contact.

“So what was at the top of your list?”

“Oh, you know,” said Lizzy. “I really want a gift card to Justice.”

 ***

This was the first part of a longer stand-alone story and I'm sorry I never shared the rest of it here. Nowadays, I'm sharing them somewhere else. You can get updates about them on any social network or subscribe to my quarterly newsletter. Good night, good luck, and Happy Holidays! 

The Accidental Hiatus After Ten Years. How Life Happens.

A few weeks ago, a long-time friend and colleague sent me a question via Facebook. It was startling to read but not because of the content. It was startling because my immediate response didn't feel right.

"Hey brother, did you quit blogging?"

"No" was my most immediate response but then I stopped myself from pressing send. I hadn't published a stitch of content in more than four weeks — my first sustained break from blogging in more than ten years. "No" just didn't seem to cut it, especially since I was asking myself the same question.

Did I quit blogging?

No, not really. It just happened. Life had become unexpectedly busy in the weeks leading up to my presentation at the NRPA 2015 Conference and never slowed down. It only accelerated. Between a whirlwind series of conferences and conventions, both parents having health scares, and a fully integrated work-life schedule, there wasn't any time left in the day. I decided to skip one week.

One week quickly escalated into two weeks. It was four weeks by the time my friend messaged me — an unexpected hiatus that I didn't have time to really address. Add four more missing weeks to it.

He didn't seem to mind. There may have even been a note of envy in the back of his head. He is coming up on the 10-year anniversary of his blog and thought giving himself permission to write and publish when he wants sounded pretty appealing. Never mind that my hiatus was never so intentional.

It will be going forward. Permission granted.

No, I am not going to quit blogging. I am, however, going to take a page from my friend's unwritten playbook to write and publish when I want without a second thought of maintaining a schedule. Sure, this might sound counter intuitive for anyone who knows anything about social media. Consistency, after all, is part of any well-executed communication plan (especially social media). I stand by it.

Except, here is the thing. My blog has never been part of a communication plan or distribution channel for my company. It could have been, but it wasn't. My goals were always more holistic within the context of education, experimentation, and engagement. Some of this still applies.

Some of it doesn't. While there will always be a place for articles and essays, the social media landscape has changed and it is on the verge of changing again. Social networks are mostly better places for engagement than blogs (even for those of us who lament the loss of long format thought exchanges that still happen but not often enough). Experimentation has mostly moved off blogs and onto other platforms and technologies (except for writing and thought exercises). And that leaves education, which is one reason why I'll never shutter the space. This has been and continues to be one of the best places to sketch ideas, receive feedback, and provide students of mine with extracurricular education — previews and supplements to material I've made part of my classes.

I'll likely spend more time in the classroom. Spring 2016.

Some of the best material I've contributed to the field for the better part of a decade has arguably come out my classrooms. Students bring in some of the most interesting case studies and questions — puzzles that inspire problem solving for the here and now or long-term future. And in the upcoming year, I'll find my feet planted firmly on two campuses.

I have four classes scheduled at the University of Nevada, Las Vegas, during what I hope will be an interim schedule before continuing to build out a new Integrated Marketing Communication certificate program — with more than 40 different classes that would appeal to both working professionals and career explorers. The time is really right to introduce this program, but students are welcome to take any of the following in the interim.

• Editing & Proofreading Your Work from 9 a.m. to noon on Feb. 6. This half-day program continues to be a staple for anyone interested in refining the written word by it making clear, concise, and grammatically correct. It focuses on all the essentials associated with solid writing mechanics.

• Writing For Public Relations on Thursdays from Feb. 18 through April 21. For ten weeks, students learn to master a variety of writing styles and understand how best to apply them to news releases, fact sheets, biographical sketches, feature stories, media kits, and social media. Expect to write.

• Editing & Proofreading Your Work from noon to 3 p.m. on June 6. This is an encore session of the February class, except offered in the afternoon for students unable to attend a weekend session. The format is the same, but every class is different as it adapts to new people and perspectives.

• Shaping Public Perception: Next Step Social Media from noon to 3 p.m. on June 25. When Social Media for Strategic Communication began to feel too mainstream, I knew it was time to expand beyond the confines of social media being a communication "medium" into a fully integrated and incredibly immersive multimedia strategy for public relations, marketing, advertising, and human resources. In a nutshell, this class explores what is happening and what is happening next.

Along with these classes, I have also been invited to teach (and accepted) a full semester course at the College of Southern Nevada. This experimental class cuts to the core of where communication is headed today. Employers are looking for a new generation of multi-disciplined professionals.

• Writing For Design on Tuesdays from Jan. 19 through May 15. Search for class 35048 to enroll in a course designed to help designers master several modern writing styles that are in demand — copywriting, content marketing, and self-promotion across social networks and other media. This lecture-lab class will help students become familiar with message development, product differentiation, and brand voice while learning to understand how words and design converge.

With these five classes already slated for the spring, there will never be any shortage of topics to revisit from time to time, even if I no longer intend to keep a schedule. It is part of a bigger change.

The not-really-so-accidental hiatus. How times change.

I alluded to a direction a few years ago and I've stayed the course ever since. It came from the realization that the quantity of time we have is not as important as the quality. The thinking applies everywhere.

As I started to remake my life and profession in a very different fashion, I decided that I only had time for a handful of the very best clients I could find and not just any client I could find. This might sound as counter initiative as my opening graphs to anyone who ever wanted to build a business.

Except, here is the thing. I'm happy helping a few people build their businesses or organizations and no more than that. I'm not really looking to build another business of my own anymore. And this realization provides me a luxury that very few people get to enjoy until they are almost worn out.

Nowadays, I have to love my clients or they are not my clients. There are no exceptions. At the first sign of angst, I resign the account with no hard feelings. And, not surprisingly, for those relative few I keep close — I am increasingly passionate and proficient in everything we do. It's magical.

As I've written before: Everyone is driven by something. We can choose what drives us. I'm driven by helping a few great people who lead some amazing organizations, teaching a few students with limitless potential, living my life surrounded by the people who matter most, and carving out a few more hours out of my week so I can write stories that have been held hostage far too long by a fixed schedule. That's all there is and it's enough to fill me up — it's more than most people ever have.

How about you? If you could be driven by something, what would it be? And once you've settled on a few ideas, give yourself permission to ask why you aren't letting that desire drive you as if all that time you think you have in the world has almost run out. It had run out. Good night and good luck.

Everything Can Scale, Especially Mediocrity.

When marketers talk about automation, they don't always see the danger in it. Maybe it's because select benefits — lead generation, response counts, data tracking — outweigh most shortcomings.  But then when you move the principles of automation to something even more personal, like health care, it begins to feel frightening.

Health care professional Andy De Lao knows it. He warns that what we're scaling in health care isn't efficiency as much at it is mediocrity. Where care used to be extraordinary, he says, systems are making it "extra ordinary." You can even hear it in the vernacular. Terms like lean, defects, efficiency, output, capacity, scale, workflow, and productivity were all borrowed from industrial manufacturing.

Health care isn't alone. Those words creep up into almost everything nowadays — marketing, culinary arts, education. They seem to be everywhere. And sometimes, not every time, mediocrity follows.

Somewhere along the way, scalability becomes a setback. 

The last time I ate something from McDonald's (several years ago), I was keenly aware that it wasn't the restaurant that Ray Kroc built around the original quick service concept of Dick and Mac McDonald. Sure, phrase like quality, service, cleanliness, and value still exist, but with very different meanings than the original model.

Quality is now couched in comparison, the service is slower, the cleanliness sterile, and the concept of value somehow out of whack with the reality of the product. Half of the menu feels overpriced. Half of the menu feels cheap. What's worse is that the executive team can't seem to pinpoint the problem.

The problem isn't one thing that prevents McDonald's from getting its mojo back. It's everything. What we're witnessing almost every day at the chain is nothing less than a brand hemorrhage.

And the culprit? Scalability and mediocrity finally caught up with the clown. The systems that once made it a brilliant brand have crashed as it traded in a little on the phrases that made it famous.

Isn't this the same problem we're seeing with health care, where planning target volumes, designing intake forms, and timing medical consultations overtake the core function of patient care? Isn't this the same issue with education, where process is starting to beat out innovation? Isn't this the same challenge marketers have when attempting to understand the difference between automation and absenteeism in social media and content marketing?

I think Andy De Lao is right. There is some optimal point where art and efficiency can coexist. He applied it to his field of health care, but see it fits almost everywhere. Nothing great can scale forever.

The answer is simple: Automate the mundane, but not the art. 

Geoff Livingston gets it. He recently traded in writing columns for articles on his blog, noting that it helps set it apart from the more common opinion/posturing pieces that make up most blogs. And while that might seem like an odd analogy for health care, education, and culinary arts, it still fits.

There is nothing wrong with automation that schedules when you share articles, includes a stable of authors you really respect, or even makes you more efficient. But when you begin to phone in whatever if you are offering — blog post, patient care, or college class — mediocrity takes hold.

You see, there are some things that a restaurant kiosk or social scheduling or online class cannot replace. While all of them have merit, the real magic still happens with the human connection — spontaneous sparks that lead us light years away from whatever some mediocre outline prescribed.

Technology Is Transforming Education Right Before Our Eyes

Education is experiencing a tech revolution, but it's only a single facet of our near future landscape. As much as some standardization is seen as an opportunity to level the educational playing field, technology is simultaneously making education and educators accessible for anyone who wants more.

Some parents, myself included, are becoming keenly aware of the opportunities technology affords our children as it pertains to education. I became especially attentive to it two years ago after discovering that my daughter's reading proficiency wasn't keeping up with her course work.

This summer, thanks in part to a reading program I developed for her, she is reading The Hobbit, which is three to five years above her grade level. Sure, she still struggles with some of the words, but that's the point. I want her to feel challenged.

In fact, since then, her summer education program has expanded beyond reading. Between sites like education.com, skillshare, and code.org, there is no shortage of educational content. It keeps her balanced between free play and other activities like art camps or softball clinics or guitar lessons.

It also keeps her up to speed on core subjects while introducing her to skills that she will be unlikely to learn in school (like coding or graphic design) at her age. And for me, as a university instructor, it provides a sense of how to improve my own classes as well as education in general.

Five opportunities for the next generation in education.

• Standardization will lose out to innovation. Given that an overemphasis in standardized education can lead to stagnation as the bureaucracy that oversees curriculum becomes too slow to adopt new concepts, a next generation solution will help educators get ahead of a subject curve. Best practice lesson plans could eventually populate state or national education centers, with the best of them raising the bar on what the nation considers "standard."

Teachers would be given much more flexibility if administrators received grants and additional funding for best practice lesson plans produced by their schools. The system could also provide incentives for teachers to innovate, giving them a reason to think of their jobs as year round.

• Educators will be rewarded for engaging students. As technology continues to remove proximity from the equation, administrators will discover that their educators are assets to the institutional brand. As it happens, the surge in filling courses with adjunct professors to save money will shift toward attracting top talent that the high school, college, or university can market.

After all, when you can take an online writing course from James Patterson for $90, it makes it much more difficult to justify the $600 course taught by an MFA graduate. As a result, universities will have to get back to the business of bringing in marketable talent — professors who can excite students.

• Liberal arts will evolve into liberal tracks. There continues to be pressure to transform the educational system into something much more vocational. The push to create more vocational schools is mostly attributed to STEM education programs, especially technology, as more people see the field as being future proof in terms of career opportunities.

While this is true, some professors are seeing some slippage in other skill sets that used to be covered as part of a liberal arts education. Specifically, tech savvy students sometimes struggle with public speaking, presentation, psychology, communication, business, and other skills that are associated with liberal arts. New classes (including history and philosophy) will be reintroduced as mandatory electives.

• Employers will reassess how they see candidates. Isolating job candidates based on holding a bachelor's or master's degree (or years of experience) will be supplanted with new measurements. Educational achievement will be balanced to consider an applicant's body of work (such as their programs, applications, campaigns) and ancillary continuing education in addition to their degree.

For example, candidates who have completed emergency management courses offered by FEMA will be recognized as having more educational experience than those who took one or two public disaster communication classes as part of their liberal arts degree. Likewise, a design portfolio or computer program could prove much more predictive in choosing the right candidate.

• Initiative will become a most valued commodity. While initiative will likely never become a class on its own, it will eventually become one of the most sought-after attributes for candidates to demonstrate throughout their educational careers. As such, it needs to be baked into education.

Those students (and, subsequently, candidates) who have a track record for meeting whatever "standards" are set and then go on to do more — sports, extracurricular, leadership, advanced students — will quickly discover that they will have more choices in choosing their educational paths and careers. Where education can stimulate such a trait is in creating a layered approach to education where students can take on additional projects or course material beyond what's required.

My daughter is on two education tracts — one at school and one at home. 

It's easy to become excited by the potential for technology in education, but it isn't technology alone that creates a new landscape. It will take teachers to develop new programs and find suitable methods of application for a variety of audiences. It will take programmers and designers to make the material feel intuitive, and it will take parents to offset everything their children can learn.

For my daughter, her summer program includes math, reading, and writing with science, history, and art on alternating days. In addition to these fundamentals, she also invested a half-hour in guitar and a half-hour in coding before her days ended with softball or baseball practice. She loved every minute.

While some people were taken aback by her enthusiasm for summer homework, she was as passionate about learning as she was for some of the incentives. And that, more than any other measure, reinforced to me that innovation, engagement, diversity, integration, and initiative are what's needed most in education. As for technology, it's potentially the best tool to help us deliver on it.

Why I Want To Tell Writers To Stop Aspiring At Comic Con

The title of the panel that I'm participating on at Wizard World Comic Con might be entitled Calling All Aspiring Writers! The New Writer's Survival Guide, but I'll have a different message this time out. I'm going to tell them to stop aspiring all together. Very few aspiring writers ever become writers.

People who write become writers, which is why there are just as many accidental writers as there are writers who had always dreamed of becoming one. You have to aspire to be something more — a freelance journalist, copywriter, communication specialist, author, etc. — that makes more sense.

Most writers develop an affinity for one writing discipline over another and then invest less time into writing and more time into everything else around it. Very few have the time, talent or desire to weave in a bit of everything into their careers. Even closely related styles are surprisingly divergent.

Not many copywriters can write a press release (nor would they want to) and not many public relations practitioners can write advertising copy (no matter how hard they try). Even journalists who write for newspapers or magazines approach the craft differently, with the latter often lending more color, life, and perspective to their stories than the former with crisp graphs filled with facts. Most broadcast journalists admit to being further removed. And authors, especially novelists, have bigger challenges than many other career paths. Most of them have to balance their passion with a paycheck.

This is also one of the reasons I'm especially excited to be part of this panel. 

Genese Davis has assembled a diverse ensemble of writers to share their experiences and expertise to participate in an open-ended conversation that will flow and evolve with the panelists as well as the audience. What is especially interesting about the four of us is that we mostly break the convention of specialization mentioned above in favor of being creatives who happen to write about what they love.

Genese Davis is the author of The Holder's Dominion, a thriller about a young woman who joins a massive popular online game called Edannair to escape the pressures of college and the tragic death of her father. While her plan works at first, one of the game's elite clans has taken to coercing members into taking offline dares.

Along with her novel, Davis is a featured columnist at MMORPG.com, the founder of The Gamer IN You, and an iGR Woman of the Year award recipient for her outstanding efforts in debunking stereotypes related to gaming. All of these experiences helped lay the foundation for her first novel.

Pj Perez is an American editor, writer, and musician best known for his reports on the Las Vegas culture for publications such a Rolling Stone. He has written for dozens of periodicals in Southern Nevada too, including Las Vegas Weekly, CityLife, and Vegas Seven. He currently writes for a variety of Wendoh Media publications and the MGM Resorts M Life magazine.

About six years ago, Perez relaunched his comic book and pop culture website, Pop! Goes the Icon, a boutique publishing label and online publishing house. It specializes in comic books, graphic novels, webcomics, and other forms of graphic literature and pop art.

Maxwell Alexander Drake is an award-winning science fiction/fantasy author and graphic novelist, best known for his fantasy series, The Genesis of Oblivion Saga. The epic series spans six novels that take readers deeper and deeper into a world of their own as the Talic'Hauth and follows the lives of its people over thousands of years.

He also teaches creative writing at schools, libraries, and writer's conferences all around the country. He is frequently a featured speaker at events such as Comic-Con International in San Diego, Gen-Con in Indianapolis, and Origins Game Fair in Columbus.

The accidental career path that afforded me a little bit of everything. 

As the fourth panelist, my place may seem a bit oddball in that my creative writing is only slowly starting to take shape after more than 25 years as a commercial writer — copywriter, journalist, content marketer, executive coach, political campaign strategist, and business communication strategist with award-winning work in everything from script to screen. Most of it happened by doing.

The truth is I never intended to become a writer. Although my first fictional story was serialized in a junior high school newspaper and my first poem appeared in print before that, I never intended to become a writer. I originally majored in psychology, believing art had limited career opportunities.

After studying psychology for a year at Whittier College, I learned the field primarily branched into two paths — listening to people's problems or teaching mice to press bars for cheese. It felt limited.

So I opted out of the program in favor of attending the University of Nevada, Reno with an intent to major in art and minor in psychology. The idea was to bring the two degrees together to begin a career as a graphic artist.

The university had other plans. The Reynolds School of Journalism recruited me into an advertising section of a journalism program that ranked fourth in the nation. They taught me how to channel artistic creativity into words instead of art, nurturing dual skill sets as a copywriter and journalist.

Upon graduation, I followed a girl back to Las Vegas rather than take any number of journalist job leads afforded to me by my mentors. I freelanced with a foot in two fields, writing advertising copy and collateral for agencies and articles for newspapers and magazines. Doing grew into a business.

Within a few years, as most entrepreneurs find out, growing a business is a different cut from freelancing. So while writing remained central to my career (about 15,000 words a week), new responsibilities required new skill sets — business management, creative direction, message development, strategic communication, platform architecture, public policy, and publishing among them. There were so many tasks that needed doing, it started squeezing out the creativity at times.

At one time, there were 40 full-time, part-time, and freelance writers and designers on our books. But after selling my first publication and surviving cancer more recently, I rewrote the business plan. And today, I only work with a handful of select clients while reviving my creative roots by doing.

In fact, there is only one thing more important than doing. You have to stick with the business of living. In other words, much like writing, you have to find an active voice instead of a passive one. Active living is where most writers find the inspiration to turn aspiration into action. Good night and good luck.