tag:blogger.com,1999:blog-10282351.post8594651556363971803..comments2024-03-26T22:26:32.946-07:00Comments on by Richard R Becker: Fighting B2B Blog Boredom: RaganRichhttp://www.blogger.com/profile/11249654290264168416noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-10282351.post-46387023383711016482008-08-09T12:44:00.000-07:002008-08-09T12:44:00.000-07:00Thanks Gary, Certainly there are qualified areas t...Thanks Gary, <BR/><BR/>Certainly there are qualified areas that are always hard to measure, much like communication in general. <BR/><BR/>I believe social media can add value if it is done right for that business. But the question communicators is ... how do you demonstrate that value to people who don't believe it?<BR/><BR/>The only way to successively accomplish this is to set objectives and Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-14418063741265005332008-08-08T08:47:00.000-07:002008-08-08T08:47:00.000-07:00We also find it difficult to measure blogs as a co...We also find it difficult to measure blogs as a contribution to an overall brand. Based on the old favor bank concept, you make deposits in the favor bank to build up goodwill. You can't measure precisely how many deposits will add up to how much goodwill. Along the same thinking, the cumulative weight of blog postings over time helps sustain, reinforce and build a brand.<BR/>GaryGr8t Cn Uhttps://www.blogger.com/profile/09141037195815866526noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-13220428903524580672008-08-07T17:29:00.000-07:002008-08-07T17:29:00.000-07:00Ben, "You just wouldn't agree if I said it, is all...Ben, <BR/><BR/>"You just wouldn't agree if I said it, is all."<BR/><BR/>Well, I certainly wouldn't agree with that. I agreed with you on many points. I'm sorry you feel otherwise. <BR/><BR/>Best, <BR/>RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-40875700007079522792008-08-07T17:18:00.000-07:002008-08-07T17:18:00.000-07:00p.s.3 Directly to my point, in your words: "For al...p.s.3 Directly to my point, in your words: "For all they know, more people might be disgusted by the bill inserts in the face of rising energy costs or concerned about how many trees it takes to create them. For all they know, bill inserts might have a negative value."<BR/><BR/>So, an activity can have negative consequences even when ignored by the actors.<BR/><BR/>I'm sure you'd say the same is Bernard (ben) Tremblayhttps://www.blogger.com/profile/04097630017893920397noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-8873132126184361262008-08-07T17:16:00.000-07:002008-08-07T17:16:00.000-07:00p.s.2 Perhaps I should have been more Socratic: do...p.s.2 Perhaps I should have been more Socratic: does a near empty gas tank become full because someone ignores the gauge?Bernard (ben) Tremblayhttps://www.blogger.com/profile/04097630017893920397noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-17834394204607671412008-08-07T17:15:00.000-07:002008-08-07T17:15:00.000-07:00p.s. "well, they are basically saying that crisis ...p.s. "well, they are basically saying that crisis communication plans have no value."<BR/>Which is what you were saying: because they fail to acknowledge the value of a certain activity, that activity has no value.<BR/><BR/>No biggie: merely that nothing is true unless it's you that says it ... my role here is entirely moot.Bernard (ben) Tremblayhttps://www.blogger.com/profile/04097630017893920397noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-16613436041505843232008-08-07T17:13:00.000-07:002008-08-07T17:13:00.000-07:00"If Driver A takes the direct route and arrives at..."If Driver A takes the direct route and arrives at his destination faster than Driver B who took a less direct but more scenic route, did Driver A's route have more value?"<BR/>Ok, now I'm quite certain you're failing to take my point.<BR/><BR/>I didn't tweet that the tank would stay full ... you fully quoted 1/2 of the tweet. Why 71 instead of 142?<BR/><B>''"With gas tank leaking, it'll stay Bernard (ben) Tremblayhttps://www.blogger.com/profile/04097630017893920397noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-43090034342423390862008-08-07T13:25:00.000-07:002008-08-07T13:25:00.000-07:00Ben, I think we're closer in our thinking that it ...Ben, <BR/><BR/>I think we're closer in our thinking that it seems on the surface, which is why we're nibbling the nut. I liked your other tweet, which was "With gas tank leaking, it'll stay full unless I check the gas gauge." <BR/><BR/>To which I responded "Right. Yet, without the gas gauge, you cannot deduce the distance you will travel nor the value of your unplanned destination."<BR/><BR/>Let Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-46437226566941777152008-08-07T12:40:00.000-07:002008-08-07T12:40:00.000-07:00FWIW I'll chase around this bush til the cows come...FWIW I'll chase around this bush til the cows come home, to risk a mangled metaphor. Matters of value and significance are my main focus, i.e. they matter when decisions involve individual (i.e. "subjective") judgement.<BR/><BR/>Let me pick at 2 threads to establish common ground ... I think perhaps you're missing my main point.<BR/>"I'm not so sure they even believe there is a tree to make a Bernard (ben) Tremblayhttps://www.blogger.com/profile/04097630017893920397noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-4748535028190175352008-08-07T12:20:00.000-07:002008-08-07T12:20:00.000-07:00Ben, I like your comment. To expand on my tweet to...Ben, <BR/><BR/>I like your comment. <BR/><BR/>To expand on my tweet to your RFE, for 30 percent of the non-measuring respondents ... I'm not so sure they even believe there is a tree to make a sound (despite the forest in front of them).<BR/><BR/>But it is a fun topic. So I might say that if a tree falls in the forrest and no one is around to hear it, then it might make sound waves. But do those Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-33745643266435695892008-08-07T11:28:00.000-07:002008-08-07T11:28:00.000-07:00Nice post ... right tasty stuff.But I'll repeat th...Nice post ... right tasty stuff.<BR/><BR/>But I'll repeat the "RFE" I just tweeted @ you, i.e. " "Without measurement, social media <I>isn't seen to have</I> value."<BR/><BR/>Here's what I'm quibbling with: "Unless you ask the right questions and provide some objective answers, there is no value in social media or any other communication for that matter."<BR/>And I take your point ... but it Bernard (ben) Tremblayhttps://www.blogger.com/profile/04097630017893920397noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-91886688306964199792008-08-07T11:09:00.000-07:002008-08-07T11:09:00.000-07:00Hersh, Now that makes perfect sense to me. Not onl...Hersh, <BR/><BR/>Now that makes perfect sense to me. Not only does the objective demonstrate thought, but it seems to provide a smart contrast between your company and other guys.<BR/><BR/>That's sure better than why some decisions are made, eg. "we started a blog because Hersh did." ;) <BR/><BR/>Best, <BR/>RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-55699000988767866582008-08-07T11:00:00.000-07:002008-08-07T11:00:00.000-07:00My first comment here Rich, I think the post is re...My first comment here Rich, I think the post is relevant to what I have been involved with lately-managing corporate blog for my company. I wanted my company's blog to build brand leadership and position us as 'the' experts in the industry, where everyone else is busy selling and we have taken time out to disseminate valuable info for free. And yes we have started a dialgoue with our prospects Hershhttps://www.blogger.com/profile/06746263260855586341noreply@blogger.com