tag:blogger.com,1999:blog-10282351.post8462502453988540108..comments2024-03-26T22:26:32.946-07:00Comments on by Richard R Becker: Refocusing PR: What It Could BeRichhttp://www.blogger.com/profile/11249654290264168416noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-10282351.post-3585618257785643892009-10-08T16:34:00.526-07:002009-10-08T16:34:00.526-07:00Hi Lenora,
Thank you for the clarification. Ofte...Hi Lenora, <br /><br />Thank you for the clarification. Often times when journalists take comments out of context, they leave the rest of us in the world with a different impression, as noted. <br /><br />I only had the article as a reference; and not your e-mail, naturally. It also identified you as former, which made sense to me only in that you seemed (via Linkedin) to have billed yourself as Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-6433997589907251522009-10-08T15:31:28.025-07:002009-10-08T15:31:28.025-07:00Rich,
Your comment was just sent to me and I enjo...Rich,<br /><br />Your comment was just sent to me and I enjoyed reading the other posts. <br /><br />Unfortunately my email quote was taken out of context, and what I was saying was that in most of work outside of Las Vegas, branding fit under the PR umbrella, whereas in Las Vegas it's mostly handled by ad agencies and other marketing firms. In addition, corporate communications functions Lenora Kaplanhttp://www.awardwinningmarketer.comnoreply@blogger.comtag:blogger.com,1999:blog-10282351.post-87810277382902963802009-10-01T20:00:25.319-07:002009-10-01T20:00:25.319-07:00Bill,
Glad you enjoyed the draft. Great observat...Bill, <br /><br />Glad you enjoyed the draft. Great observations, all around. <br /><br />The burden seems to be on communicators and public relations to teach. We'll have to focus in on the ones who want to learn. If they do, they might even find measurable results.<br /><br />Best, <br />RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-2995684536346032302009-09-29T13:55:29.806-07:002009-09-29T13:55:29.806-07:00I like where you're going with that definition...I like where you're going with that definition, Rich. It has all the elements of PR practice, and yeah, it's still a little clunky. <br /><br />It's tough to write one streamlined definition that captures the essence of PR. But we gotta get there. CEOs know that marketing helps them sell stuff. Little more need be said. IT provides information CEOs need to run the business. Legal Bill Sledzikhttp://toughsledding.wordpress.comnoreply@blogger.comtag:blogger.com,1999:blog-10282351.post-46566859934066248152009-09-24T12:22:07.049-07:002009-09-24T12:22:07.049-07:00Scott,
Thanks for dropping by. When I stumbled o...Scott, <br /><br />Thanks for dropping by. When I stumbled onto your questions, I thought they would make a great addition to the conversation. <br /><br />ANd you are right. Even a low bar would be welcomed these days — any bar would do. <br /><br />Best, <br />RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-70984750539562459232009-09-24T08:38:22.127-07:002009-09-24T08:38:22.127-07:00Hi Rich, great post and thanks very much for refer...Hi Rich, great post and thanks very much for referencing my "assessment quiz." I really wrote it for all those corp comm execs who know -- deep down -- that they need to move on to a new agency, but inertia is holding them back. So hopefully it's setting a very LOW bar for agency performance...Scott Baradellhttps://www.blogger.com/profile/04137057925586819535noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-37195141881974363752009-09-23T16:44:33.169-07:002009-09-23T16:44:33.169-07:00Hey Dean,
Absolutely correct. Some of them have g...Hey Dean,<br /><br />Absolutely correct. Some of them have great presentations, but then their programs are not as polished at their pitches. <br /><br />Done correctly, public relations can deliver an exceptional amount of value to companies. Unfortunately, the done correctly part is all too often to interpretation.<br /><br />Best, <br />RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-13733549601775307332009-09-22T20:00:07.106-07:002009-09-22T20:00:07.106-07:00A lot of so-called PR firms these days do little b...A lot of so-called PR firms these days do little but distribute news releases. Hiring a PR firm should be like choosing an ad agency or consultant. You really have to dig and find out if they're going to be a partner or just a set of hands to process some paperwork.Dean at Pro Copy Tipshttp://www.procopytips.com/noreply@blogger.com