tag:blogger.com,1999:blog-10282351.post7422746127101273726..comments2024-03-11T06:44:46.283-07:00Comments on by Richard R Becker: Rebranding Blunder: Tropicana Orange JuiceRichhttp://www.blogger.com/profile/11249654290264168416noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-10282351.post-74990609833173444752010-09-01T13:10:41.859-07:002010-09-01T13:10:41.859-07:00This blunder cost PepsiCo lots of money. I do not ...This blunder cost PepsiCo lots of money. I do not have the exact numbers at my fingertips, but they lost something like 35% of their orange juice market share in 2 months - and most of that went to Coke's Minute Maid orange juice. That is why they admitted a bad move and tried to stop the bleeding as fast as possible and went back to the old design. Unlike Coke and their great "New Coke&Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10282351.post-19115059597610904272009-07-07T10:42:15.001-07:002009-07-07T10:42:15.001-07:00Anon and Kathlene,
I think you both nailed it. W...Anon and Kathlene, <br /><br />I think you both nailed it. Why aren't advertisers listening to consumers instead of being hip and cool? <br /><br />And by listening, I don't mean asking hundreds of questions. Consumers tend to ask better questions too, imo. <br /><br />Best, <br />RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-27134591262779167822009-07-07T07:12:22.311-07:002009-07-07T07:12:22.311-07:00I thought I was the only lost in the OJ section!I thought I was the only lost in the OJ section!www.stickerskinz.comhttps://www.blogger.com/profile/13124100281642617663noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-18256365488555476742009-04-27T14:35:00.000-07:002009-04-27T14:35:00.000-07:00I have trouble anytime I shop for Tropicana. I agr...I have trouble anytime I shop for Tropicana. I agree about the previous packaging - certainly did look like generic. But no matter what packaging Tropicana has been in I always have problems. All I want is OJ. Preferably without pulp. There are so many variations of Trop on the shelf that I have to closely read the labels to find the one I want - without pulp. And then I have to be even more Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10282351.post-10707502756797016622009-02-26T17:06:00.000-08:002009-02-26T17:06:00.000-08:00Kim, One would think packaging from a powerful bra...Kim, <BR/><BR/>One would think packaging from a powerful brand would entice you to buy it, but audience <A HREF="http://copywriteink.blogspot.com/2009/02/measuring-communication-realization_23.html" REL="nofollow">suitability</A> is a lot to ask from some agencies these days.<BR/><BR/>Best, <BR/>RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-44749582282105193462009-02-26T17:03:00.000-08:002009-02-26T17:03:00.000-08:00Off blog comment of the day:"Introspective redesig...Off blog comment of the day:<BR/><BR/>"Introspective redesigning much kinder term than mine: Ignorant greed." — via <A HREF="http://www.spinthicket.com/" REL="nofollow">SpinThicket</A>Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-34530870198040615672009-02-26T11:38:00.000-08:002009-02-26T11:38:00.000-08:00Wow, that packaging really is awful. It reminds me...Wow, that packaging really is awful. It reminds me of the semi-generic store brand labels on products sold at Fresh and Easy (nothing against Fresh and Easy). <BR/><BR/>It doesn't make me want to buy Tropicana OJ, though.Kimhttps://www.blogger.com/profile/06375514184645072074noreply@blogger.com