tag:blogger.com,1999:blog-10282351.post4034764530855860212..comments2024-03-26T22:26:32.946-07:00Comments on by Richard R Becker: Evolving A Blog: Social Media ROIRichhttp://www.blogger.com/profile/11249654290264168416noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-10282351.post-63992877168058983052007-11-19T09:17:00.000-08:002007-11-19T09:17:00.000-08:00Hi Katie, Yes, I have read Foresters and am famili...Hi Katie, <BR/><BR/>Yes, I have read Foresters and am familiar with Eric Peterson's work, but have not dug deep enough into the engagement index. All lend some value.<BR/><BR/>Specific to engagement, I think there are two kinds. Those who produce a desired outcome; and those that expand the reach. Both are important.<BR/><BR/>Best, <BR/>RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-32450201473979705112007-11-19T03:07:00.000-08:002007-11-19T03:07:00.000-08:00Also have you seen Eric Peterson's engagement inde...Also have you seen Eric Peterson's engagement index http://blog.webanalyticsdemystified.com/webloof and Brian Haven's version here: http://www.forrester.com/Research/Document/Excerpt/0,7211,42124,00.htmlKDPainehttps://www.blogger.com/profile/13999232087393138366noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-81603282705077447182007-11-18T22:53:00.000-08:002007-11-18T22:53:00.000-08:00Thank you very much Katie, I've downloaded it. A c...Thank you very much Katie, <BR/><BR/>I've downloaded it. A couple of colleagues of mine, looking at the subsequent equations (the post that followed), suggested it be forwarded up for a true litmus test. They had plugged in their own case studies and found it worked. <BR/><BR/>Thanks so much for the comment. I'll see how some of the existing work might influence a more polished presentation. <BR/Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-2550001922993728232007-11-18T18:25:00.000-08:002007-11-18T18:25:00.000-08:00You might want to check out this white paper from ...You might want to check out this white paper from the Institute for Public Relations http://www.instituteforpr.org/research_single/how_to_measure_social_media_relations/KDPainehttps://www.blogger.com/profile/13999232087393138366noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-14012449079529163712007-11-16T06:46:00.000-08:002007-11-16T06:46:00.000-08:00Thanks Jane,In your case, your goal is more import...Thanks Jane,<BR/><BR/>In your case, your goal is more important. You goal works too, because from the perspective of an individual blogger, you can replace "intent" with "passion." And I think you do that very well.<BR/><BR/>Best, <BR/>RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-85651612639808739962007-11-15T18:52:00.000-08:002007-11-15T18:52:00.000-08:00Very interesting post and comments. In my case pop...Very interesting post and comments. In my case popularity is not as important as obtaining my goal. My results are such that I can get some measurement but not all. Guess I'll know more around Jan.<BR/>Thanks Rich.Sweet Teahttps://www.blogger.com/profile/07672813719989448394noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-27466426811221790302007-11-15T12:04:00.000-08:002007-11-15T12:04:00.000-08:00Lewis, Hmmm ... you might like BudTV? Ha!They stil...Lewis, <BR/><BR/>Hmmm ... you might like BudTV? Ha!<BR/><BR/>They still have a chance to get it on track, but they pursues popularity and the price was $30 million so every could tell them why they were not popular. Go figure. <BR/><BR/>You, my friend, are a much valued presence in a world of popularity pushers. (Grin to my friends.) Popularity is easy; sustainable presence is not.<BR/><BR/>I Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-54025214073909935762007-11-15T11:55:00.000-08:002007-11-15T11:55:00.000-08:00Rich,None of my goals include popularity. However,...Rich,<BR/><BR/>None of my goals include popularity. However, each goal is measurable. And, like you, I am achieving my goals.<BR/><BR/>Everyone wants to be popular, I suppose, but my blog exists to reach readers who can use our expertise and who can tell us how we can be better at what we do and how we can better meet their wants and needs. The blog reaches out for ideas and opinions as much as Anonymousnoreply@blogger.com