tag:blogger.com,1999:blog-10282351.post1515604815532355807..comments2024-03-11T06:44:46.283-07:00Comments on by Richard R Becker: Understanding Emotion: Branding Beats BannersRichhttp://www.blogger.com/profile/11249654290264168416noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-10282351.post-1855069323568154052009-08-14T11:52:44.970-07:002009-08-14T11:52:44.970-07:00Kelli,
Thank you. And what a great question.
It...Kelli, <br /><br />Thank you. And what a great question.<br /><br />It would seem to me that responding to questions (and how the company responds to those questions) creates mini experiences that will eventually develop into an expectation. Whether or not people have an emotional connection too depends on many factors. <br /><br />(e.g., some companies seems to be void of emotion in their Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-36912194301759700272009-08-14T10:50:31.674-07:002009-08-14T10:50:31.674-07:00Great post, Rich. It seems that if you can meet pe...Great post, Rich. It seems that if you can meet people at their "point of need" (connect with that inner world), you can build a much more powerful relationship. <br /><br />I wonder if it makes a difference whether the need is filled by discovering the answer oneself (maybe finding a blog post with the desired info) vs. tweeting a question that a brand/organization responds to. <br /><Kelli Matthewshttps://www.blogger.com/profile/13451363728996121462noreply@blogger.com