tag:blogger.com,1999:blog-10282351.post1250971099667119678..comments2024-03-26T22:26:32.946-07:00Comments on by Richard R Becker: Gambling With Brands: Skittles SlippageRichhttp://www.blogger.com/profile/11249654290264168416noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-10282351.post-50208014947244144462009-03-10T19:55:00.000-07:002009-03-10T19:55:00.000-07:00Anon, You might be right. Best, RichAnon, <BR/><BR/>You might be right. <BR/><BR/>Best, <BR/>RichRichhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-52439243273286313342009-03-07T11:58:00.000-08:002009-03-07T11:58:00.000-08:00Makes hating Skittles kinda....fun. :)Makes hating Skittles kinda....fun. :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10282351.post-27054584630370039982009-03-07T11:44:00.000-08:002009-03-07T11:44:00.000-08:00Hey Barry, You know, the she told "she told two fr...Hey Barry, <BR/><BR/>You know, the she told "she told two friends" factor only works when consumers have good news to share. Haha. <BR/><BR/>When companies push marketing too much, they push people away. So, I tend to agree with you. Pull marketing works better because it provides people an opportunity to control the dose of the communication. Value-driven messages then to be more sustainable in Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-74336647893742096022009-03-06T15:46:00.000-08:002009-03-06T15:46:00.000-08:00Hey Rich,There is also the old "she told two frien...Hey Rich,<BR/><BR/>There is also the old "she told two friends" factor here. (A bit of old branding that worked pretty well). <BR/><BR/>I have been too busy lately to spend much time on twitter and I have not even bothered to check out the skittles site but still on heresay alone the skittles brand has lost my interest and respect in much the same way that Burger King dropped a few notches in my Barryhttps://www.blogger.com/profile/06796669780146766468noreply@blogger.com