tag:blogger.com,1999:blog-10282351.post111775095265920452..comments2023-02-01T10:31:47.296-08:00Comments on by Richard Becker: Prescribing Credibility OnlineRichhttp://www.blogger.com/profile/11249654290264168416noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-10282351.post-1117821034887483452005-06-03T10:50:00.000-07:002005-06-03T10:50:00.000-07:00There are formulas ... and then there are formulas...There are formulas ... and then there are formulas. <BR/><BR/>Some formulas say: you should do this and design it that way and write it this way. Sometimes they work. So there are a lot of people in the communication industry who will try to prove such formulas work with an armful of case studies that consist of less than five percent of their total portfolio. <BR/><BR/>Then there are formulas Richhttps://www.blogger.com/profile/11249654290264168416noreply@blogger.comtag:blogger.com,1999:blog-10282351.post-1117816076643369312005-06-03T09:27:00.000-07:002005-06-03T09:27:00.000-07:00I think part of the problem is that people seem to...I think part of the problem is that people seem to want to rely on formulas rather than strategic communication to achieve their objectives. That certainly sounds like the case regarding the book you referenced.RealBadNewshttps://www.blogger.com/profile/15382939884281704102noreply@blogger.com