Monday, September 8

Branding Shift: Microsoft?

Microsoft wants consumers to believe that its new advertising strategy has come a long from this to this. But has it? Really?
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2 comments:

  1. Anonymous9/8/08, 4:16 PM

    I still don't get it.

    Dave

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  2. Rich9/8/08, 9:47 PM

    Dave,

    A lot of people don't seem to get the spot. It's meant to be followed up.

    I wonder though, as consumers seem to be more literal minded, if teasers have lost their luster. I'm not sure yet.

    But I will say, Microsoft probably needed some public relations to set the stage for this one. Brands like that are not so easily changed.

    Best,
    Rich

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